Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
When rapid growth is happening, it’s easy to drop the ball with current clients. But if you do that, your growth is going to stop.
Tune in to get the 411 on a 10-out-of-10 client journey—then take two tips from Peter Brasovan to start improving your retention today.
As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you’ll start bleeding clients.
“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
Some tactics help you hold valuable clients for years. Others are window dressing. Chris Cooper tells you how to move the retention needle.
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
What’s the best way to get a prospective client to join? Mike Warkentin says it’s a free consultation, not a free trial.
John Franklin sits down with Matt Temby to go over proven tactics for getting prospects to say “yes” in your gym’s sales office.
