Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
Every gym owner is going to deal with tragedy in their community at some point. Here’s how to lead your community through tough times.
Mike Warkentin recounts an HR nightmare at his gym and explains how you can move your business forward by punting a bad coach.
If you own a gym long enough, you’re going to have HR issues. Here’s how to prepare so you can deal with them like a seasoned pro.
Firing a team member can be an emotional exercise, but if you ignore the related mechanical aspects, your gym and clients will suffer.
If you stay in the gym game long enough, you will have to fire a staff member. It’s inevitable. Here’s how to do it properly.
The right people can make or break your gym. Here’s how to know who’s an asset and who needs to get off the bus ASAP.
Before you decide to can someone, you must determine what’s at the root of your problems. And in some cases, it might be you.
Mike Warkentin lays outs 14 reasons gyms should not use punch cards. Reason No. 1: Punch cards don’t help clients get results.
