No one is saying group classes are bad. But I am saying that some fitness clients prefer other options—premium options.
You don’t need to ditch group coaching—but you should offer premium options for high-value clients who really want them.
With a mean ARM of $608 and an average client headcount of 58, the Top 10 ARM leaders set the bar and show what’s possible in a microgym.
Review these industry-defining numbers, then make a precise plan to blow them away in your fitness business.
Attract high-value members who will stay for the long haul, instead of using discounts to lure in low-paying ones who won’t stick around.
John Franklin supplies four great alternatives so you don’t gut your profit with holiday sales promotions.
Thinking of slashing prices for Black Friday? You need to read this first before you punch holes in your fitness business.
Instead of gutting your profit, build value so you attract great clients who will pay full price and stay for years.
Gym owners know fat-melting creams are BS, but many still swallow hooks thrown out by “business experts” who don’t have a shred of data.
