You can buy back a lot of time for a very reasonable price if you outsource your programming.
Think about it: If you spend eight hours programming workouts every month but buy that time back for about $200, you have eight hours to invest in building your business.
Could you generate more than $200 in eight hours? Yes.
You could win just by selling three PT sessions at $75 each—to say nothing of bigger wins you could score by setting up marketing funnels, improving retention and increasing average revenue per member.
I won’t belabor the point. But I will give you three great options if you’re thinking of outsourcing programming.
CompTrain
Price: US$79.99 per month or $576 billed annually
Ben Bergeron—a speaker at the 2024 Two-Brain Summit—has coached athletes to the top of the CrossFit Games podium and built CrossFit New England into a flagship affiliate.
The CompTrain program offers detailed lesson plans and timelines to keep coaches on track, along with weekly Q&A sessions. You’ll also get coach development, access to a private Facebook group, and a monthly CompTrain Gym call with Ben and other team members.
Mayhem Affiliate Programming
Price: US$129 per month or $1,299 per year
This stream allows you access to CrossFit Mayhem’s programming three weeks after it’s used in Cookeville, Tennessee, at Rich Froning’s affiliate.
The Mayhem team of Darren Hunsucker, Christi Novak and Jake Lockert deliver six workouts a week, as well an optional cardio piece.
Check out the site linked above for free trials and discounts offered through platforms such as Wodify, btwb and more.
NCFIT
Price: $169 per month
Jason Khalipa and Matt DellaValle (MDV) have been at the Two-Brain Summit for the last two years, and they’re the driving force behind NCFIT.
I like to geek out on programming, so I love the fact that NCFIT is planned across an entire year. If you want to find out exactly how the program operates, check out the 2024 Programming Outlook here. (The 2025 Outlook will drop in November or December.)
Your subscription gets you access to four programs, all packed with fun workouts designed to help people get fit. NCFIT Workout comes with Performance and Fitness versions for each session and is perfect for group classes. Compete is set up for people who have competition goals, Flex is all about strength and bodybuilding for aesthetics, and Go is low-drag, high-reward programming with minimal gear.
The package comes with in-depth lesson plans, a daily dose of professional development for coaches, and demo videos.
Two-Brain Clients: Visit the Marketplace through your Two-Brain Dashboard to access a very special offer from Jason, MDV and the NCFIT crew.
Focus on the Right Things
You can do your own programming if you love writing workouts and have a great business underneath you. I follow that path right now.
But if you aren’t passionate about programming, buying workout plans is a no-brainer. Farm it out so you can focus on things that fire you up.
If you enjoy programming but other aspects of your business are lagging, it’s wise to consider offloading programming for less than $200 a month.
In fact, I’d suggest that if you’re making less than $100,000 a year from your business, you could invest in programming to buy back the hours you need to build your business.
What would you do in those reclaimed hours? Work on the business, not in it, by addressing retention, marketing, sales, value, staffing, systems and so on.
That’s where a mentor comes in. Two-Brain doesn’t sell programming, but we’ll give you an exact plan to earn $100,000 a year or more if you’ve got the time to work on growing your business.
To hear more about that, book a call here.
