Workouts shouldn’t be hard for the sake of being hard. You must ask, “What outcome is this workout designed to produce?”
When you open a gym, you become a CEO. And CEOs make time to work on their businesses by offloading tasks—such as programming.
Critical paid marketing question: What do your prospective clients need to see one week before joining your gym?
If a visitor sees the word “community” within the first five seconds of viewing your website, Mike Warkentin sees a branding problem.
Mike Warkentin and John Franklin talk about how gym owners can use different marketing tactics to grow their businesses.
Your step-by-step plan to inject a short, direct shot of high-quality branding into the marketplace with just a few minutes of work.
Chris Cooper provides a shortcut to help gym owners add new clients while they’re establishing their brands.
Brand and direct marketing are very different, but the two go together like chocolate and peanut butter. (Remember that campaign?)
Every gym owner is going to deal with tragedy in their community at some point. Here’s how to lead your community through tough times.
