Chris Cooper joins Sevan Matossian and Matt Souza for an in-depth discussion on the state of the fitness industry.
Chris Cooper lays out the six reasons gym owners fail—and offers a wealth of resources to help you solve problems in your business.
Fill out our State of the Industry Survey in 5 minutes and get access to a host of guides created just for gym owners.
Complete our “State of the Industry” survey so you can make decisions based on science and data—not opinions—in 2025.
No more guessing, no more gurus. Let’s use data and science to improve the fitness industry together and help more people become healthy.
If you never evaluate your workouts against client results, you might be cranking out weak WODs that just make you feel clever.
Do workouts need to be “spicy”? What makes a workout truly effective? Should gym owners do their own programming?
Chris Cooper offers his Top 3 providers if you decide to offload programming so you can spend more time building your business.
Chris Cooper reveals the exact template he uses to crank out huge piles of workouts that produce great results for clients.
