Category: Selling Gym Memberships

A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

Your assignment: Practice five sales scenarios five times each. If you’re really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.

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On a blue wall, a set of white stairs lead upward and eventually turn into an arrow pointing vertically.

Ascending Your Clients

Long-term client retention requires ascension. No one wants to say, “I’m just maintaining” for long. If clients don’t have goals, they’ll get bored. Read on to see how good gym owners use goal setting and accountability to drive retention.

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A silver ladder leads out of the dark to a hole in the ceiling and a bright blue sky with a few clouds above.

Breaking the 150-Client Barrier

There’s a simple reason you reach a maximum member limit and can’t break through. It’s not them: It’s you. Here’s how to finally smash through that Class Ceiling Effect.

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