Coronavirus Response: April 8

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update

The hardest part of online coaching is getting clients. Great news: If you’ve just pivoted from in-person coaching to online, you started with clients already!
The second hardest part of online coaching is keeping clients engaged. The key to doing that is building your service on what people actually want instead of trying to provide only services you’re comfortable selling. Important truth: That thing you used to sell isn’t what people are buying online. Read more: “What Are They Buying?”

Today’s Tactic

Call your five best clients. Ask if they’re enjoying your service. Ask for their favorite part. Then ask if any of their friends could use a little extra help right now.


The Economist: “With Millions Stuck at Home, the Online Wellness Industry Is Booming” (register for The Economist’s newsletter to view)

Key Resources

Today at 1 p.m. ET in the private Facebook group Two-Brain Business Online Coaching: Mike Watson, a Catalyst coach since 2005, talks about how to help your trainers pivot to online coaching. Bring your questions, and we’ll record the talk for your coaches to watch later.
The Two-Brain Business COVID-19 page has details on the application processes for the Canada Emergency Response Benefit and U.S. Paycheck Protection Program.

Click here to visit and bookmark the page.



One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.