Coronavirus Response: March 22

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update

 
Gym owners need to take care of themselves for the long haul. Symptoms of burnout are starting to emerge. Watch: Chris’s video on “eating the sandwich” from last year’s Two-Brain Summit.

Today’s Tactic

 
Contact every member who’s cancelled in the last year. Ask them all how they’re doing. Really listen. Your goal isn’t to sell anything, just to be a leader. They might not be paying you money anymore, but they’re still paying attention.
 

News

 
Some gyms are already setting up Facebook advertising campaigns for online training (we’ll have a course and a free webinar on the topic next week). Cost per mille (CPM, also called cost per thousand impressions) hasn’t been this low since 2015. The key: What you’re selling has changed. Ads about “coronavirus” will be banned. Read more about Facebook’s policy updates: Click here.
 

Key Resources

 
Today’s sample Whiteboard Brief from Josh Martin of Two-Brain Coaching: Click here.
Read: “Online training: Customization Vs. Personalization.”

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