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A pile of dumbbells with the words "Black Friday sucks in gyms unless..."

How to Beat Black Friday (Without Discounts)

October 21, 2025 Gym Marketing
Discounts don’t build gyms. They destroy them. Here's what to offer to prospective clients instead as Black Friday 2025 rolls around.
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Two-Brain founder and gym owner Chris Cooper with text: "Black Friday Discounts (scratch that) Profit"

The Discount Death Spiral (And How to Avoid It This Black Friday)

October 20, 2025 Podcast
Find out how to make this Black Friday your most profitable yet—without slashing your rates or cheapening your brand.
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Karl Solberg and Oskar Johed prepare to take the stage at the 2025 Two-Brain Summit.

Breakeven at 17 Members, Massive Profitability at 80

October 17, 2025 News and Views
Oskar Johed and Karl Solberg are skipping to the good part by avoiding time-sucking, soul-crushing errors at their new gym.
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Oskar Johed with text "Why this CrossFit gym owner opened a small group training studio"

Profitable With 15 to 20 Members: The Small Group Advantage

October 16, 2025 Podcast
Coop walks you through a proven path to scale your gym safely and profitably: small group and semi-private training.
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On a whiteboard, a coach presents a workout to a small group of clients at a gym.

Scaling Your Studio: From Big Group to Small Group

October 15, 2025 Gym Operations
Struggling to get 10-12 people into a group class? It's not too late to start offering small-group coaching. Here's how to do it.
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A group of clients does a workout in a gym as part of a small-group training program.

Scaling Your Studio: From 1:1 to Small Group

October 14, 2025 Gym Operations
Maxed out with PT clients? Here's the data-backed best way to scale up. Hint: It's not selling big group-training classes.
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