Category: Gym Operations

A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: March 25

The daily update. Today’s Tactic: Plan a challenge to keep your members engaged in April. It can be an eating challenge, a habits challenge or a workout challenge.

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A small cube block with alphabet building the word CUT next to Federal Reserve emblem on US Dollar banknote.

What to Cut in a Crisis

If you can survive through April and May, you’re probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here’s your plan to manage your cash flow in the short term.

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Woman taking notes from a laptop, text: How To Move Your Training Online

How to Move Your Training Online

I’m going to tell you how to start online training during the coronavirus crisis. Just posting a workout on your website is not valuable enough to justify charging for full membership. Instead, you’re going to provide max accountability.

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A black and white close-up image of a thin crescent of the moon.

The Dark Side of Your Business

In the fitness business, you have to sell most people on doing something they don’t like. Then you have to sell them on the idea that they will like your service better than the alternatives. Then you have to sell them on value. And then you have to sell them on continuing—every damn day.

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On a red background, a white gift box sits opened with the word "clarity" inside.

Clarity: The Greatest Gift You Can Give

Everyone around you wants you to be reliable: to do things the same way every time. They want you to be clear and help them gain direction in their lives through your expertise. This is how to do it.

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