Personal Trainer Development Center founder Jonathan Goodman explains how online training can be just as personal, effective and profitable—if not more—than coaching in a brick-and-mortar gym.
Chris Cooper tells you how to bootstrap a new gym business, get your first clients, get your next clients and scale up. This isn’t just his opinion. It’s the proven method Two-Brain Business has used with dozens of gym owners before they started.
Chris Cooper explains how to define “culture” in your gym—then how to measure and improve it. Doing so is the key to generating long-term staff and client engagement.
Two-Brain Business mentor Josh Martin explains how to level up your staff with Two-Brain Coaching.
This is how to get rid of the things in your way so you can drive your business forward with speed. You’ll be amazed at how easy business becomes when you do just a few hard things.
Your business is running smoothly. So what next? It’s time to get your “personal flywheel” spinning fast. Chris Cooper gives you six F-words to focus on in the Tinker Stage of entrepreneurship.
James Mawson shares how went from backyard boot camp to profitable business—and how taking a step back to do marketing right led to $21,000 in front-end revenue.
Maybe you can’t get more clients because you already have too many. You’re trying to attract a number instead of looking at each person as an individual and focusing on retention. In this series, you’ll learn how to build relationships and hold onto more clients longer.
At Two-Brain, we split our marketing into two parts: affinity and digital. But you need to be good at selling first. This article will show you how to sell without the slime and then get a marketing plan in place.
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