Daily Update
Systemize, then optimize, then automate.
Many gyms rely too much on automated texts, emails and prebuilt programs. Instead of sending a personal text, they set up an automation. This is sometimes playing with fire.
Don’t let software make you lazy in relationships.
Today’s Tactic
Is your gym management software giving you what you need?
Here’s a test. Open your gym management platform and start a stopwatch. How long does it take for you to determine your:
- Length of client engagement (LEG).
- Average revenue per client per month (ARM).
- Total revenue.
- Profit (if your platform allows you to do so).
- New members.
- Lost members.
- Net membership.
- Lifetime value (LTV).
If it takes longer than 60 minutes, consider switching software platforms.
Here’s our 2020 review of the top gym management platforms: Click here.
Key Resources
Chris Cooper: “Gym Business Systems: How to Automate”
News
The CDC has changed the Nutrition Facts label on food. Here’s how to explain it to your nutrition coaching clients: CDC.gov.
