Coronavirus Response: June 4

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update


Systemize, then optimize, then automate.

Many gyms rely too much on automated texts, emails and prebuilt programs. Instead of sending a personal text, they set up an automation. This is sometimes playing with fire.

Don’t let software make you lazy in relationships.


Today’s Tactic


Is your gym management software giving you what you need?

Here’s a test. Open your gym management platform and start a stopwatch. How long does it take for you to determine your:

  1. Length of client engagement (LEG).
  2. Average revenue per client per month (ARM).
  3. Total revenue.
  4. Profit (if your platform allows you to do so).
  5. New members.
  6. Lost members.
  7. Net membership.
  8. Lifetime value (LTV).

If it takes longer than 60 minutes, consider switching software platforms.

Here’s our 2020 review of the top gym management platforms: Click here.


Key Resources


Chris Cooper: “Gym Business Systems: How to Automate”




The CDC has changed the Nutrition Facts label on food. Here’s how to explain it to your nutrition coaching clients:


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.