Coronavirus Response: June 5

A black and red graphic image of the coronavirus with the words "daily brief."

Daily Update


Upheaval creates the opportunity to change your business. That doesn’t mean it’s easy.

This is also our greatest opportunity to change the fitness industry. Let’s do it together.


Today’s Tactic


Watch this video from Jay Williams at the 2017 Two-Brain Summit: Click here.

List the top change you’re scared to make, then commit to making the change with a partner.


Key Resources


Realizing that you need fewer staff, less space and higher rates? That’s not the hard part. The hard part is actually making those changes.

So I invited Michael Bernoff to talk us through it. He’s the author of “Average Sucks: Why You Don’t Get What You Want (and What to Do About It).” Bernoff calls a force inside you your “average.” It’s the thing that keeps you from challenging the status quo and actually taking the steps to success. We talked about how gym owners can redefine their averages and get what they want.

Listen here: Two-Brain Radio.

How to change your clients’ lives using some of Michael’s tactics: Click here.


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.