Coronavirus Response: June 1

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update


During a crisis, you sink to the level of your systems.

Every business goes through periods of expansion and contraction. You take a few steps forward, and then you take a few backward. It’s those backward steps that can kill businesses.

How do you stop the backsliding? With systems.


Today’s Tactic


This transitional period is the best time to systemize your business.

If you haven’t done this before, start with an opening checklist: Write down the process, step by step, to open your gym. Start with “get out of your car.”

Then move on to the next action you take.


Key Resources


Chris Cooper: “Gym Business Systems: How to ‘Survive a Bus Crash’”


Weekly Zoom Specialist Schedule for Two-Brain Clients


Guided Meditations With Colm O’Reilly: 8 a.m. each weekday (in Growth Group on Facebook)

Sales Tactics With Jeff Burlingame: 11 a.m. Monday

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.