Daily Directive: Aug. 3

A clipboard with the Two-Brain Business logo and the words "daily directive."

How do you earn more money without spending more time?

The goal of entrepreneurship is one thing: to build a lifestyle that doesn’t depend on punching a clock. But achieving that lifestyle doesn’t happen by accident; you need a plan.

This week, I’m going to give you that plan. We’re going to start by measuring your effective hourly rate (EHR).

Daily Lesson

Divide your total take-home pay by the number of hours you worked last week. Cover one eye and squint if you have to.

For example, if you made $700 last week net and you worked 54 hours:

$700 / 54 hours = $12.96 per hour

That’s your EHR. But don’t worry about where it is now; worry about where it’s going.

Read the full post: “How to Invest Your Time”

Daily Directive

Take a moment to calculate your EHR. Do it now.

The answer might be scary—it might even be tempting to go find a minimum-wage job instead of plugging away at your business—but we need to know this number so we can build on it.

Weekly Schedule for Two-Brain Clients

All times Eastern.

Sales Tactics With Jeff Burlingame: 11 a.m. Monday

Online Coaching With Josh Grenell: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Personal Training and Online Coaching With Rob Connors: 11 a.m. Thursday

Nutrition Business with Lindsey VanSchoyck: 11 a.m. Friday


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.