What Are You Really Selling?
Mike Warkentin
September 10, 2020
What gym owners are doing wrong in their quest for more clients.
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What gym owners are doing wrong in their quest for more clients.
Your clients should determine the services you sell. And their habits and preferences should determine when you offer those services.
Upgrade your policies, processes and schedule. Start with your playbook, then evaluate your classes to be more accommodating to clients.
Forget the myths that made us buy too big and too much. Here’s what we really need in a gym—and how to get out of our previous mistakes
Start your business audit by checking your facility and equipment. Walk through your front door as a new client would and make a to-do list.
The COVID pandemic shortened the natural evolutionary process of the microgym—and it forced us to ask, “What do gyms really need?”
How to make good nutrition and meal prep accessible and stress free.
Chris Cooper presents an eight-step process for increasing length of engagement through operational excellence.
A great measure of your operational excellence is how long people stay at your gym. Here’s how to evaluate and improve length of engagement.