Daily Directive: Sept. 8

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


Your business must run without you.

The difference between “entrepreneur” and “self-employed” is more than the title. It’s the difference between taking time off or going in when you’re sick. It’s the security of knowing you could stay home when you’re injured (heaven forbid). It’s caring enough to know your clients receive the same great service whether you or someone else is coaching. And it’s key to the long-term success of your clients, staff and family.


Daily Lesson


Yesterday, you audited your space and equipment. So what do you really need? What do you do if you have too much? How do you change your lease, sell your equipment or buy what you need at startup?

Read all the answers here: “What Do Gyms Really Need? Space and Equipment.”


Daily Directive


The next step in auditing your business is to upgrade your policies, processes and schedule.

Pull out your staff playbook. If you don’t have one, read “The E-Myth” by Michael Gerber and “Good to Great” by Jim Collins, then set aside every Saturday and Sunday for a month to write a playbook. Or call my team to talk about our RampUp program. We’ve already built this stuff for you to copy.

If you have a staff playbook, walk through it page by page. What needs to be upgraded? What has changed? Note the edits you need to make. Book a staff meeting for next week. That’s your deadline to update and republish your staff playbook.

Then evaluate your classes and sessions. Fill in your evaluation forms.

Next, audit your schedule. Where could you make changes to be more accommodating to clients?

What should you cut? Call your mentor for help.

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