Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren’t your competition. They’re a breeding ground for your next clients. Here’s how to position your microgym for success in 2020.
Your brand is the way your service meets the world. In this article, Chris Cooper shares his top branding lessons from 2019. He also offers advice if you’re considering affiliating with CrossFit, deaffiliating or starting a franchise gym.
Mike Warkentin of Two-Brain Media grills marketing mentor Mateo Lopez on the ins and outs of digital marketing.
CrossFit Games sideline reporter Niki Brazier shares how she became part of the CrossFit media team and takes you behind the scenes of broadcasting.
The next time you’re in a staff meeting, look at the faces around you and ask, “Who is in charge of sales?” If you can’t name the person responsible for selling, bad news: It’s you. But it doesn’t have to be.
You can’t be a successful business owner without selling your service. That made me uncomfortable—until I realized that “sales” doesn’t mean “trickery.” It really just means “helping people.” Here’s how to do it.
In this episode of Two-Brain Radio, Amy Milyard shares how she learned to handle the business side of gym ownership and to market and sell, recently turning a $64 ad campaign into $3,000 in front-end sales.
Sean: 00:05 – Hi everybody. Welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I talk with a man known around
Mateo: 00:02 – Hey it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast, I’m talking with Natalie Marcom from Nakoma CrossFit
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