Simple Solutions: How to Start Marketing and Media Production in Your Gym


Mike (00:02):

OK, time to go CEO and offload some jobs. Cleaning—punted. Coaching—donezo. General management duties, long gone. Ooh, Ooh. $5,000 a month to get rid of my digital marketing duties and hire a pro service and another 5,000 for media production? Mateo. Can I borrow 10 grand for media and marketing service? I will absolutely get you back when these trees grow some fruit.

Mateo (00:31):

10 grand? Well I could maybe swing it Mike, but I don’t know. I don’t, I don’t know. Tax season is coming around the corner. It might be a little tight for me to be able to give you that extra scrill there.

Mike (00:47):

All right. I guess, I guess, OK, so no loan, but I understand that you are a marketing expert and I’ve got a bit of media experience. Perhaps we can put our heads together and create a podcast here that will tell listeners how they can develop in-house marketing and media team in the, founder stage the first stage of entrepreneurship. What do you think about that?

Mateo (01:04):

Let’s start there and see.

Mike (01:07):

All right. All right. We’re going to do that. We’ll come back in just a second. We will tell you how as a very new small business, you can develop a media and marketing team. Want to add $5,000 in monthly revenue to your gym? You can do it. If you want to know how you can talk to a Two-Brain business mentor for free. Book that call at today.

Mike (01:27):

All right, we are back. I am Mike Warkentin here with Mateo Lopez. He is your digital marketing expert. I am your media expert. Together we’re going to save you a ton of money by telling you how you can start marketing and associated media production in house. And my quick story is I started doing media stuff, at a university newspaper, you know, 25, 22 years ago maybe. And I’ve been writing and producing media ever since, own a gym, doing a lot of stuff there. And I’ve worked in now fitness media for some bigger companies as well. Now we run Two-Brain media. Mateo, tell me just the short version of why you are qualified to be on this podcast.

Mateo (02:06):

Well you invited me, Mike. That’s really the only reason I’m here.

Mike (02:12):

Technically it’s your podcast, and I’m the guest.

Mateo (02:14):

It’s true. So, uh, I guess—I definitely didn’t go to school for it. I studied philosophy at undergrad, so that doesn’t help.

Mike (02:27):

But I think that makes you qualified to tell people how to develop a team in house because I think you’ve done that and been through that. Have you not?

Mateo (02:33):

Yeah, yeah. I guess we, well I started working at a CrossFit gym and then we saw that people were, well, yeah, the short version of the story is we saw that people were leveraging the power of email automation and ads, basically Facebook ads, to really grow their gym. So we’re like, we should be able to figure this out. I feel like we could figure this out. And just through trial and error and spending a lot, a lot of money on the Facebook ads manager and writing a bunch of copy, email copy, we grew our businesses. We found a way to teach other gyms how to grow their businesses the same way and it’s been working out pretty well so far. But really I’m not qualified. Really, I shouldn’t be here at all. It’s just one, right place, right time I guess in terms of being able to figure it out.

Mike (03:26):

Here’s the’s the main question. Have you been able to help a large number of businesses make money through digital advertising?

Mateo (03:34):


Mike (03:35):

Yup. Yup. I’ve seen the data too. So, it is a thing. It is true.

Mateo (03:41):

Some could say hundreds. Many hundreds, many hundreds of gyms.

Mike (03:46):

  1. So we’re going to talk first of all about when you should look at this whole situation of media and marketing. The idea is as a founder, you’re doing absolutely everything. You’re wearing every hat you are coaching, you are cleaning, you are doing the accounting or not doing the accounting in some people’s cases, you’re doing all the stuff. At some point you need to start offloading jobs and there is a way to figure that out. It’s in the Two-Brain Incubator. But you figure out how you can replace yourself, hire yourself in different jobs given to other people and use that time to make more money because you have higher level skills that are worth more. One of those things that you’re gonna have to offload at some point is media and marketing. In the beginning you are media and marketing. Whether you know it or not.

Mike (04:24):

That means every blog you put up, every email you send out, every text message to a client, every Instagram post, everything you do that someone else sees is media and marketing and it takes a ton of time. It doesn’t take a ton of skill. Of course you can have a lot of skill and do it, but in the beginning you don’t need it and it is something that you can offload. So we’re going to talk to you about how you can do that in the very early stages of a small business or if you’re not offloading it, how you might be able to really ramp up your own skills as that quote unquote in-house media and marketing person. And then eventually we’d encourage you to document that, use that list to then hand those skills off so you can go out and grow your business elsewhere. What do you think, Mateo?

Mateo (05:06):

Yeah, I think that’s a great place to start. I mean, cause that’s the thing, right? You’re limited in your time when you’re in the founder phase. And so you want to offload various jobs when you can, but offloading something like media and marketing and paid ads, that is expensive, especially if you’re gonna go and hire an agency or even if you’re not, just paying for ads in and of themselves can get costly. So it’s tough to do that. But there is a way, there are some things that you can do to still market and grow, even when you have limited time and limited cash in those early phases of your business. So yeah, I think we should definitely talk about some of those.

Mike (05:52):

So the, you know, the easiest place to start is know why can you do it yourself? And the honest answer is that media and marketing are at the basic levels, are not that hard. Yes, like Martin Scorsese’s an expert, making movies is difficult. Making a decent Instagram post? Not that hard. Figuring out the basics of Facebook marketing. You taught me Mateo in your course and I’m not a super savvy Facebook marketing guy, but I figured out how to get the thing moving and we got leads out of it. So the first thing is that this stuff may seem intimidating, but it’s not that hard. In to the next, you know, 20 minutes or so, try and give you some tips on how to do it. Uh, and the other thing is that technology is cheap. Right. Before, back in the day, the big giant cam corder over your shoulder, camera, super expensive. You can do a ton of stuff with just a cell phone. We’re also going to tell you about some of the gear that you’re going to need and we’ll talk about it. But again, this technology that you need at this stage, pretty cheap. Finally, education is available, and Mateo, you should tell them about what is in our free tools section that features you.

Mateo (06:55):

Well, there’s tons of stuff. We’ve got various guides on how to market and sell PT, how to grow your newsletter list, how to create content. And we also have a free course that teaches people how to use Facebook ads, how to build a basic funnel. And that’s the thing, you know, I think the hardest part really about, sales and marketing is you know, copywriting and trying to get what you know in your head down on the page and communicate that, the benefits of your program, and the problems you’re solving too to people in your audience. But the thing is that stuff is available, none of that’s hidden. You know, I always like to say copy from the best and make it your own. You can see everyone’s ads, you can see everyone’s posts, you can see every competitor’s website. And so if you look at people in your space who are doing well, take a look at their messaging and see if there’s any commonalities, I bet there are. And then, you know, apply that template and that framework to you and your message, your brand and go from there.

Mike (08:13):

All right, let’s talk about some of the basic tasks. And when we say marketing, people always think about ads and billboards and things like that. We teach people at Two-Brain that marketing starts without spending a ton of money. It starts with talking to your members and working through what we call affinity marketing, which is looking through the people who are closest to you to find, you know, the families and coworkers and colleagues and activity mates of your current members. Right? These are going to be warmer leads than random person on Instagram. You’re talking to long-term client Jane Smith’s husband, things like that. So I’m gonna, I’ll give you a list of a few things. You tell me what’s missing and what you like on these things. Basic tasks early on, marketing without ad spend. You’ve got newsletters, you’ve got event organization, you’ve web posts, you’ve got social media, and then you’ve got retention duties. And there is some overlap there with what we call the client success manager, which is your person in house who is making sure all your clients are happy. That person is texting, messaging, congratulating your members, and that definitely has a marketing effect, even if that person’s already in your business. What do you think of all that?

Mateo (09:15):

Yeah, 100%. I think, you know, getting people, building a newsletter list and reaching out to people on that list consistently is really important. You don’t have to send a blog every day. But you know, even something as simple as once a week just to engage people who have inquired, who are curious, you want to engage with them and an email newsletter is a great way to do that. It allows you to tell prospects about, you know, what you’ve got going on at your gym. You can showcase success stories. You can provide valuable info, like a tutorial on diet, on nutrition, on, you know, fitness, fundamental fitness movements and workouts and things like that. So that’s key. Event organizations. I think that’s also a fundamental piece there as well.

Mateo (10:13):

You know, especially if you’re just starting out, you know, if you want to actually meet people. That’s something we did back in the day when we were first starting out as we did when Meetups was a thing. I think I’ve talked about on this podcast before. We would organize a free workout in the park, right? That’s an event. That’s an organizing an event. We would do free park workouts. And we would advertise that on Meetup and we’d post to our newsletter list and people would come and if we saw someone came a couple of weeks in a row, two, three weeks in a row, we would say, hey, like, you know, you’re obviously enjoying this. Why don’t you check out the gym? It’s just down the street. You know, that’s 100% sales and marketing, web posts, blogs, things like that.

Mateo (10:58):

Yeah, 100%, helps with your SEO, helps with your search results and how you rank. And then, yeah, everyone’s on social media. So repurposing some of this information that you’re putting in your newsletters or that you’re putting in your blogs or even if you’ve got an event, putting that on social media like Instagram, Facebook is also really important, especially once you move on to start advertising with the Facebook ads manager and putting paid money behind it. If you have content on your page that exists already, your ads are going to do a little bit better.

Mike (11:33):

You know, just going back to what you said there about events and outdoor stuff, I can’t tell you how many times I have heard people in the CrossFit world tell me that they started doing CrossFit in a garage or whatever it was, or just doing it in a park. And then all of a sudden two people said, what are you doing? And they started doing it with that person. And then four and then 16, and 32, and all of a sudden it was just this spiral where they had to open a gym, probably because the city was going to kick them out of their garage. But it happens so regularly, and not just outdoor workout events, we ran a WOD and wine where we had partners or members bring their friends. We just did that two weeks ago and people came. It was an awesome time. Our members loved it and some new people came out of it. So we got new email contacts, we got some new members out of it. So those events are super, super important.

Mateo (12:18):

Yeah. For those of you on the coasts, if you’re LA or San Fran or New York, or I think even in Chicago, now, they have some, Y7 is this really big hip-hop yoga, hot yoga with hip hop. They’re not a franchise, but they’re, you know, a chain of yoga studios that are blowing up right now. And they started in farmers markets. If someone can fact check me on that. But they, I’m pretty sure they started just doing their shtick, which was, you know, yoga with with ratchet hip hop and they started in farmers markets and people liked it. They had enough people coming regularly where they use that money and did their first studio and it just went from there. So yeah, events is key, especially for starting out and you’re short on time and you’re short on cash.

Mike (13:11):

So the skills needed for this kind of stuff. You know, we’re talking to gym owners, business owners, most of these people, if you have the ability to stand in front of a class and teach someone how to squat and make them feel good about themselves and laugh and smile when they’re doing a challenging workout, you definitely have the skills needed for social media and things like that. I think the most important for me is like when we’re talking about this kind of stuff, marketing, when you’re doing yourself, you need to be friendly, you need to be friendly, and you need to be literate, I would suggest is good. You should have someone proofread your stuff. So if you’re sending things out, literate is good. Now again, I’m not saying it has to be biblical in terms of quality and literature and so forth. However, try and make it spell, you know, Grammarly is out there. Spellcheck is out there. There’s a lot of ways. What do you think, Mateo?

Mateo (14:02):

Yes, I would say, definitely try and proofread and spell correctly and use grammar correctly, even though now I don’t even know if we’re using it correctly right now as we’re talking. But yes. I think that’s really important, especially if you’re sending out a newsletter blast. You know, and a lot of times this is someone’s first interaction with you. You want to make sure you make a good first impression and you want to have a level of professionalism that allows people to say, oh, I can trust this business. And then you can start to build that trust with them and then they’ll come in, it’s more likely they’ll come in for an intro when you present yourself that way.

Mike (14:52):

Again, don’t overthink it, right? Like you don’t have to make this—like, your email newsletter does not have to be, you know, a 72-page, perfectly laid-out thing. It just needs to be your thoughts written properly, spelled pretty much correctly, sent out regularly. And that’s key. The thing that I see a lot of gym owners make mistake a mistake with when they do this kind of thing is they start something and then it becomes sporadic. So I talked to lots of gym owners in the early stages and they’ll say, can you help me with social media? And the first thing I say is well is how often do you post? And they’re like, ah, I posted back once in, you know, three months ago. And I’m like, well, you know, start by posting three times a week, then work up to once a day and whatever you start doing in terms of media and marketing, like make it consistent.

Mike (15:33):

So that means your newsletter, don’t send one newsletter and then leave it for seven months. Try and send that newsletter monthly to start. If you can do that, go weekly. Right. Same thing with blog posts. You know, I’ve seen a lot of gyms to try to start a podcast and it goes strong for like three episodes and then they’re gone. Stuff that’s hard to sustain, pick the thing that’s in your wheelhouse and do it consistently. Right? One outreach event per month or something or one every three months, but not once and then never again.

Mateo (16:02):

I think that’s great advice. Oh, cut you off there. No, I think that’s great advice. I think consistency is key. I will also say, you know, you don’t have to do all of these at once, right? Like you just said, pick a few that feel most comfortable to you and then reach out to your prospects, people in your audience consistently. You know, whether it’s a monthly event or a weekly blog post or a newsletter that goes out every four days or whatever it is, pick a few, do them consistently and be patient with it as well. You know, I know people who are like I was posting on Instagram, but I wasn’t getting a return on it. But like, people will look at your online profiles. Like people will look at your reviews.

Mateo (16:52):

People will look at if there’s activity, if there are people having fun in your Instagram posts. Like, people will look at these things when they’re inquiring, and looking at your gym and thinking about joining. So, you know, these are all important things to do. And so don’t get impatient or give up or say, Hey, I didn’t get any members from my Instagram last month. Yeah, you probably won’t be able to see that in your first couple months. But I know from personal experience I have had back when I was managing the gym in New York, I had several people join the gym and I’ll ask them later on what made you join? Honestly, like, I looked at everyone’s Instagram and yours looked like the weirdest one. And so I joined yours because of that. Like, so, you know, yeah, consistency is key. And again, you want to put your best foot forward on a lot of these outward-facing directories and platforms.

Mike (17:52):

Yeah, I agree 100%. After that, some of the steps that you can do, and we won’t spend a lot of time on this. Some of the other things that you can do, are, you know, trade shows, visiting things like that, putting up booths wherever there’s like local fairs, you know, small businesses, chamber of commerce events, things like that. Coffee drop-ins where you just bring a whole bunch of coffee to the businesses right next door and in your area, establishing business to business connections. This is all marketing stuff and a lot of that doesn’t take a whole lot of money, right? It’s more time and doing stuff. But all of this stuff requires someone to do it. And that can be you, in the founder phase, probably is, but eventually you want to offload that.

Mike (18:30):

And so the things that I’ll give you in terms of skills needed, you need someone who’s friendly, you know, you need someone who can talk to people. That’s important. You need someone who’s reliable because that’s a consistency aspect. So if you hire someone and he or she posts once in a while and then forgets and doesn’t care and then posts a bunch, not effective, you need someone who is, who’s probably literate or can at least, you know, use Grammarly or figure out what the red line in the word document means that it’s a spelling error. And then you probably need someone with some tech skills. And that’s becoming increasingly easy to find because everyone in the generation that’s grown up with cell phones knows all the cool tricks and can do a ton of really cool stuff. Whereas, you know, I’m 42 and I’m not as cool as some of the other people with all the different features that they can do.

Mateo (19:12):

Yeah. I mean I can’t do the, I can’t do the, I know people on, in shot or whatever. They can do like the multi-tiled, you know, pictures and put them on Instagram or put filters like, I came just right a little bit too late for that, to get that education, so yeah, but don’t worry, everyone after me is going to have that just in the bag already, so you’re good to go.

Mike (19:41):

It’s amazing. Like what, when you see some of the people that are experts on social media and they’ll just put these videos up of tips and tricks and hacks. It’s incredible what you can do and the technology that you now have on your phone is unbelievable. The stuff that used to be like thousands of dollars of professional equipment and software, all the stuff like Final Cut on six different CDs clogging down your crappy computer. You can do that in your phone with like a thousand different apps now so you have the potential and you can learn there if you ever need anything media related, Google how do I do whatever it is you want to do and you’ll get six videos from some very clever people. We’re going to talk a little bit right after this about media skills and equipment. We’ll get into that a little bit more detail.

Mike (20:21):

I’m just going to tell you one quick thing here from Two-Brain Business before we do. This podcast, we just gave you some actionable steps. We always try to do that. We give you things to do. Chris Cooper just created the Growth ToolKit to wealth and it’s full of things to do. The app is incredible. It will literally tell you step by step how to create an amazing business. The best part is that it’s based on data. It’s the stuff the top gyms in the world are doing. There’s no guesswork. It’s just action and results. Step one is complete our Incubator, a 12-week sprint to build the foundation of your business. Step two, work with a mentor and use the Growth ToolKit to build your business. For more info, visit and book a free call with a mentor. Now we’re going to back to tech stuff.

Mike (20:59):

We were talking a little bit about how easy it is to do some things. Now you created in a marketing course, I’m not sure which one it was that I saw, but it was one of the many courses that you have done. And it was about how to make a video for a marketing landing page or YouTube in pretty easy steps. Talk to me a little bit about some of the stuff that you think is quote unquote essential media equipment for people. I’ve got a list here. I wanna see how many we’ve got together.

Mateo (21:25):

Yeah. So, yeah, it depends on the goal, right? If it’s, you know, if it’s a quick, push-up tutorial or squat tutorial or whatever it is, you know, you could pretty much just do that on your phone. And then do a couple quick edits, either on your phone or upload that to your computer, add some text, add your logo and you’re good to go. If you’re doing something that’s, you know where you’re going to be talking to the client, talking to the camera, trying to sell them on a program or trying to sell them on, you know, give them a nutrition tip, I think the essential thing is, one, you gotta be able to shoot in at least, you know, 720 or 1080p right? And most of the phones can do that these days.

Mateo (22:12):

Most cameras can do that these days. You want to have clean audio. If you’re going live, which also is a great way to engage people, this is less important. If you’re doing something that’s kind of spontaneous, you want it to seem authentic. And so, you know, having it look professional is less important in that context. But if you’re shooting some kind of a video for a website or landing page, or where you’re advertising a program or where you’re going to speak to the audience directly and say, Hey, it’s coach Mike here. I want to just give you three tips on how to get summer body ready when you’re in the kitchen or whatever. Yeah, you want to have a clear audio, right? Clean sounding audio. So a simple mic, and there’s tons that can connect to your phone if you’re shooting on your phone.

Mateo (23:03):

If you have a camera, it’s even easier to find mics that’ll work for that. And then the last thing is, you know, you want to have a stable shot. Again, if you’re doing something live, like, Oh, you guys are doing the Open workout and you want to start streaming live, this is less important. But if you’re creating some kind of like a, yeah, like you said, a video sales letter or a program video, you want to have a stable shot. So simple tripod, that’s going to be really important for creating videos, for shooting photos, and creating some content.

Mike (23:39):

You hit on just about everything that is, you know, the pet peeve of mine. I’ll summarize it. You can get away with a cell phone a lot of the time. I highly recommend you get a tripod, as Mateo said, for that cell phone. It doesn’t have to be expensive. You can find them for like, I don’t know, 15 bucks on Amazon. There’s hundreds of them. Get a tripod and use it. So that means like you’re not holding there jittery jittery after you just did, you know, a max bench press or whenever, you are just putting this thing on a tripod and it is stable because there’s nothing worse than jittery video. A mic, just a simple lab mic that’s going to clip onto your lapel and you can use it like a wireless one with Bluetooth or you can use a wire, that is going to make a huge difference because you’re in a gym, things are clanging and banging is a huge pain to listen to that, clients can’t hear.

Mike (24:24):

It’s annoying. No one wants to hear it. But you can use this mic to have some great ambient noise in the background where you’ve got people doing happy stuff, high fiving and you’re talking and audio is crystal clear. Please do that. And the final thing that I’ll give you is, you know, when you’re filming stuff, avoid the tendency to just wave the camera around and like you’ve got, you know, everyone gets excited and it’s like 50 people. It’s a big lunch class. You start waving the camera around super fast. It’s like watching a Jason Bourne fight scene and you start to feel ill. You know, just just show them what’s there and do some like slow panning back and forth. Don’t wave the camera around. Definitely walking with the is also brutal most of the time. There are some places where you can do this, but like I’ll give you in the next section here a thing that will change your life if that’s what you want to do.

Mike (25:07):

Final thing on that, basic video and editing skills as Mateo said, that stuff is all, there are so many cool apps that you can use. Find the simplest one. Find the one that you think is easiest to use and there’s lots of them. Now let me tell you, I’ll take you to step two. Mateo, tell me here, I’ll give you a list of stuff you tell me if you agree with me. So I’m saying if that’s your basic setup, I’m going to say your tier-two setup is getting a DSLR or a mirrorless camera. Now you don’t need that. You can get away with a cell phone for a long time, but if you do want to take another step, I would suggest getting one of those cameras. There are some amazing mirrorless cameras out there. You can also get some DSLR ones. You don’t need to spend $5,000, you can probably get a decent one for well under a thousand dollars that’s going to be pretty good.

Mike (25:49):

And benefits of that are is you know, you’re not getting text messages in the middle of filming videos and things like that. It’s a dedicated thing. More lenses, more different, you know, different things that you can do with it. More control if you see a need for it. From there, you can get more advanced editing and software. So you want to look at some of the stuff like say by like Adobe or Photoshop, things like that. Again, you don’t need to cause learning curve on that is steep, but if you so desire the stuff is out there. The other thing that I’ll give you is a gimbal, and this thing is cool. It’s technology that like is just mind blowing to me that it’s like $100 now. Basically it’s a stick and it’s got a bunch of gyroscopes on it. You put your phone or a camera in it and then you just walk around and it rotates the camera to hold it super stable. Have you used one, Mateo?

Mateo (26:30):

Yes, I don’t own one, but yes I have used them before. They’re awesome. Especially if you’re moving around. You can get some really cool panning shots and things like that.

Mateo (26:44):

Gimbals are great. You can get them for smartphones now. They’re really cool. And I think, yeah, the reason we’re talking about cameras is, well actually before I say that, the other cool thing about DSLRs is it doubles, you can now get even more professional looking photos that you can then repurpose for your blogs for your website, for your Instagram. You know, we’re talking a lot about equipment for creating media. And I think the reason why is because, yeah, a lot of advertising and a lot of marketing, especially if you’re going to be doing it yourself, you know, a lot of the ways to get the best bang for your buck is on the social platforms, is on Instagram, is on, you know, Facebook and YouTube.

Mateo (27:35):

And so everyone, every business essentially needs to become a mini media production company. You know, everyone’s got to have just a little bit of that, you know, juice somewhere in their business. Because you know, people are consuming content, online, you know, they’re not listening to radio anymore. So I’m not going to hear a radio ad. They’re not watching TV anymore. So they’re not gonna see a commercial. You know, most people are consuming content on their phone and so if you want to get your message out there, you have to present it in a way that is going to reach people. And yeah, I mean I think I quoted this statistic, I think I quoted it like a couple episodes ago, but I think like in like three or four years now here, like 75% of all content that’s being consumed is going to be online. It’s going to be like video or maybe it was on Facebook or something like that. But you know, so that’s why we’re taking the time to say like, you know, having a way to create that is important and should be essential to your marketing plan. Even if you’re just starting out, there’s a way to do it and it’s with the some cheap technology you probably already have in your pocket.

Mike (28:57):

Google is the best teacher, right? You can just, anything you want to do, just how do I do X with my camera or whatever. How do I change the setting on my iPhone? How do I edit a video, put it in Google, see what comes up. And you will find a ton of stuff. So you know, when you start out, do some research on your own. Again, don’t put too fine a point on it in the early stages because it’s more important to be consistent than it is to be perfect. But eventually you’re going to get better at it. You might as well learn a little bit. And then when you offload it, you can find someone who has those skills or just loves to do it. You know? And that’s kind of me where I love learning about cameras and photography and things like that.

Mike (29:30):

So like playing with the stuff, talking to you, Mateo, about different things and figuring things out is really exciting. So is stuff out there. We’ll end with this and Mateo, tell me, we talked a little bit on the intro, talk to me now, let’s say you have as a gym owner, you’ve got a foundation. Let’s say you’re publishing a blog once a week. You’ve got a newsletter that’s going out once a month. Every quarter you’re doing some sort of in-person outreach event. You’re posting social media, let’s say five to seven times a week. So you’ve got a pretty good consistent output. Now you want to put your toes in the realm of maybe spending a little bit of money, and you haven’t a clue how to do it. Talk to me about your free courses and what people are going to learn in there when they start wanting to put some money behind the marketing.

Mateo (30:17):

Well, yeah, so if you’re putting posts out, if you’re creating media and you’re ready to take it to the next level, you want to start putting some ad dollars behind it, you can do that. You can do that with Facebook ads. You can do that with Instagram ads. An, we teach you how to do that in incubator. I also have a free course out there in the universe as well where we’ll teach you how to set up a basic funnel, teach you how to create a basic ad, how to use the ads manager and the do’s and don’ts on what to say on the ad. What kind of images and videos to use and yeah. How to get people to inquire about your program.

Mike (31:05):

  1. So if someone wants to learn this stuff, this is now in our free tool section on Correct?

Mateo (31:10):


Mike (31:10):

And I have taken one of your courses. I came into before I worked with Two-Brain Business, I came into this as a gym owner. And I went through your course and I have pretty good at consistent social media, always getting that stuff out there, didn’t have a clue how to run ads, boost things, do any of that stuff. I went through the course and learned how to do it pretty easily and it was, you know, not making this up. I literally turned the thing on and just had no idea if anything would happen. And all of a sudden I started getting text messages that people are booking appointments and it actually worked. It is still working to this day and people, we’re still getting text messages.

Mike (31:48):

It is not that hard to do. There are certainly did more difficult things. We’ve talked about some other shows where you can really ramp things up, start testing things and changing audiences and all this other stuff. But in the early stages here with this course, I’m telling you as a person who’s done it, you can use it to learn how to do Facebook ads, and you’ll make some money. And you’ve helped a lot of people do that. And I’ve seen with the infinite stuff that you’ve done Mateo, but, I wouldn’t be out of line saying that it’s not uncommon for people to see a return on their investment, a significant return on their investment. Correct?

Mateo (32:22):

Yeah. I mean, I think the hardest part about the whole thing is just the ad math, you know, figuring out how to track that stuff and change your mindset a little bit and think a little bit longer term. I think when you’re really hurting for new members and you need a quick fix, it’s possible. But I think you’re going to see better results if you’re able to track lifetime value. If you’re able to say, OK, I know what a new customer, a new client is worth to me, and I know what I’m allowed to spend to acquire that person. And once you have those numbers, and we’ve talked about this on episodes before, the whole advertising process becomes a lot less stressful.

Mike (33:13):

All this, you can learn all this in Mateo’s free course, get it free tools, it’s at the site and it’s under free tools. I’ll close it out by giving you, the takeaway here is if you are a founder and you’re starting media and marketing, be consistent, do your best and learn and keep improving. And then when you start to get momentum and consistency and you start to level up, offload that stuff and teach someone how to do it or hire someone who’s better than you are. Eventually you may find yourselves where you need some sort of professional help and that’s totally cool. You can start looking at professional photographers, videographers, other marketing services if you so desire. But again, you can definitely do this stuff yourself and we can teach you how. And the main thing is just consistency and willingness to learn. A little bit of tech. You can get it all done for about under a thousand dollars of equipment for sure. Probably just your cell phone and a few small things, but if nothing else, start producing some content for your audience. Do it consistently and grow that audience. Thanks for listening Two-Brain Radio. I’m Mike Warkentin with Mateo Lopez. Please remember to subscribe for more great stuff. If you’re a gym owner and need some help growing your business, Two-Brain mentors can show you the exact steps to add 5k in monthly recurring revenue. Book free call on to find out more.

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