Category: Gym Marketing

A wooden sign hanging outside a brick building inscribed 'What's In A Name?"

What’s in a Name?

People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?

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A woman scrolling through a cell phone screen depicting 'How To Change Your Story'

How to Change Your Story

When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.

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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: April 13

The daily update. Today’s Tactic: Create your strategy for next next 90 days. You must focus on retaining revenue, recovering revenue, growing revenue and growing your business.

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