How to Build a Niche Audience
Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.
Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.

People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?

When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.

Chris Cooper deaffiliated from CrossFit. But that’s not the right move for everyone. Here, he lists the work you’ll have to do if you ever change your brand.

Two-Brain Marketing team lead Colm O’Reilly on how to adapt your Facebook ads for a post-COVID world.

Real ads by clients of real fitness sales gurus: Mapping the patterns for success.

Gym owner Eric Siegel shares how he’s growing his gym—even during the COVID crisis.

The daily update. Today’s Tactic: Meet and connect with online exercisers who will need coaching when the lockdown ends.

The daily update. Today’s Tactic: Create your strategy for next next 90 days. You must focus on retaining revenue, recovering revenue, growing revenue and growing your business.