You will never become wealthy if your branding doesn’t appeal to your audience. The best brands in the world don’t reflect their owners’ tastes. The best brands always come from a question: “What do our clients want?”
Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
The algorithms have changed. Here’s why your organic posts are reaching fewer people and how to combine paid and organic marketing to create more conversions.
Lead magnets: what they are, how to make them and how to use them to get more clients.
Ad copy 101: Mateo Lopez tells you everything you need to know about writing great Facebook ads.
Coaches Congress founder Per Mattsson tells Chris Cooper how he built his audience and attracted world-class speakers to come to his event.
Chris Cooper grew a very successful gym business without buying a single Facebook ad. Here’s exactly how he did it—and how you can start building an audience of people who will become your clients.
When building an audience, you must start with one person. Then get the second. Then get their friends. Then get your neighbors. Then—and only then—start talking to strangers. This article explains exactly how Affinity Marketing works.
Half your time as a gym owner should be spent on delivery and improvement of your service, and the other half should be spent building an audience. This series is dedicated to the latter. Learn how to attract attention and build long-term trust.
