A/B testing is the latest hot trend in the advertising world. Here’s what it is, how it works and whether you should be doing it.
Haters gonna hate; trolls gonna troll.
Everything you need to know about the six-week challenge marketing technique.
Marketing expert Mateo Lopez explains why you don’t need to panic when ad costs rise.
Two-Brain mentor Jay Williams shares what he learned about marketing and storytelling from the StoryBrand seminar—and how to make your customers the hero of your story.
You will never become wealthy if your branding doesn’t appeal to your audience. The best brands in the world don’t reflect their owners’ tastes. The best brands always come from a question: “What do our clients want?”
Your clients are paying for a professional service. Your online persona has to reinforce your professional value. Read this blog and stop poisoning your brand by accident.
The algorithms have changed. Here’s why your organic posts are reaching fewer people and how to combine paid and organic marketing to create more conversions.
Lead magnets: what they are, how to make them and how to use them to get more clients.
