Creating Truly Irresistible Bribes for Online Marketing

Mateo Lopez-BLOG (3)
 

Mike: 00:02 – Hey Mateo. If I had the ultimate guide to uninterrupted sleep for eight hours every night, guaranteed, would you give me your email address to get it?

Mateo: 00:10 – I would give you my email address. I gave you my phone number, I gave you my credit card number, I would give you my social-security number. I would give you passport number. I would give you pretty much every number that I could give you for that information. For that guide.

Mike: 00:23 – It’s like, OK, so I’ve come up with what would probably be perfect lead magnet to get you to stop scrolling and exchange some information to get in conversation with me. And potentially I’m probably gonna end up making a sale and probably getting most of your bank account and maybe, you know, your firstborn children.

Mateo: 00:38 – You would be yes, well positioned to do all of that.

Mike: 00:43 – Well positioned. I’d have all the tools in my arsenal. We’re going to talk—lead magnets are a big deal. That’s what a lot of people are trading their information for in the marketing world these days. So a lot of advertisers selling goods and services are really trying to get your info and they’re going to give you something for free in exchange. That is a lead magnet, correct?

Mateo: 01:00 – Yes. We’re going to get into it. I’ll give you my definition in a second.

Mike: 01:06 – All right, we’ll get to that. We’re going to talk more about lead magnets, how to get more leads with them, and how to make more sales as a result. Want to add $5,000 in monthly revenue to your gym? It can be done. If you want to know how you can talk to a Two-Brain Business mentor for free. Book a call twobrainbusiness.com. All right. I am back with Mateo Lopez of Two-Brain Marketing. We are on Two-Brain Radio. My name is Mike Warkentin and please remember to subscribe and check back in our archives. We have tons of marketing stuff going on and lots of good shows with Sean Woodland and the man himself, Chris Cooper, regularly. So please subscribe. We are talking lead magnets. Mateo. First question. You said in the intro, you’re going to tell me your definition. What is a lead magnet?

Mateo: 01:48 – So it’s essentially just a bribe, right? It’s a bribe. You are giving away something of value to your prospect. And then in exchange they’re going to give you their contact info. That’s really what it is. It’s an irresistible bribe for being—that’s a really good lead magnet. The more irresistible you can make it, you know, the more effective your lead magnet is going to be. And it’s a called magnet because, you know exactly what it sounds like. You’re attracting leads to you with this thing.

Mike: 02:23 – So you’ve got the big picture of the big U-shape magnet, like the horseshoe that’s just pulling people in.

Mateo: 02:27 – Exactly, pulling phone numbers and emails right to you.

Mike: 02:32 – And we’ve talked, guys, in earlier shows about what to do with those phone numbers and emails once you get them. So if you’re getting lots of leads, we can tell you more about that in those shows so check the archives. So tell me Mateo, how are lead magnets commonly used in digital marketing? What’s the most common way these bribes are served to people? And what do people want in result?

Mateo: 02:53 – Well, so no matter your traffic source, right? Whether you get most of your traffic from search engine optimization or from Facebook ads or from content marketing or from Instagram or from whatever platform you get the most traffic, could even be referrals in person, your lead magnet is that thing that’s going to take the people that you’re offering to that traffic source, right? You’re offering it to that traffic source and getting people to opt in and give you their information. Was that your question? What was your question?

Mike: 03:35 – Yeah. No. Yeah. I’m asking like how, cause again, you touched on a cool thing where you could have it. Cause you could use a lead magnet if you had a booth at a trade show and you know, sign up— I’ll give you a free InBody scan if you give me your email address, that’s a lead magnet. That’s not necessarily a thing that you get, but it’s a

Mateo: 03:58 – If we’re talking about trade shows, you know, every time you see a conference, not a conference, a contest or the spinning the wheel thing or the free pens or the, you know, win this little teddy bear if you answer this survey or whatever, T-shirts, whatever it is, those are the lead magnets. 100%. It doesn’t have to be online per se. But yeah, it’s that thing that you’re giving away for free in exchange for some contact info. Win this free car just give me your email or whatever.

Mike: 04:27 – Yeah. Even a free pen, like people do anything for free. The best example I saw this ever was at the Arnold Sports Festival and I was walking around checking it out there and there’s just this carnage of like celebrities and booths and all these different supplement companies and there’s this huge line and I’m walking by and this guy says, what are we standing in line for? And the guy in front of him says, I have no idea, but the line is huge, so it must be something free and awesome. Right? And that’s kind of the idea. There was a lead magnet somewhere. So essentially we want to do that. We want to get those huge lines leading to your stuff online.

Mateo: 05:01 – So yeah. So, and what people use it for, right? If you’re using them correctly, it’s that intro point into your sales funnel, right? It’s getting that lead, because then once you own that information, that contact info, you can push it further and further down your sales funnel, right? You can then offer that person, once you offer them the free thing, you can then offer them a low-ticket item. Maybe it’s a consultation, maybe it’s one personal-training session for 50% off. Maybe it’s your six-week program, maybe it’s whatever it is. And then the person buys that thing and then once they buy that thing, you can offer them your recurring membership program. You can offer them a personal-training package, you can offer them your supplements, you can offer them new T-shirts. And then once you offer them that thing, you can offer more PT or more, you know, you just pushing them further and further down.

Mateo: 05:53 – And then once they’re all the way through your funnel and they’re a client, you can restart the whole process. You can offer them another lead magnet for your nutrition program. And maybe it’s a cookbook that they can use for free after they’ve been at your gym for six months. And then once they get that cookbook, then you can say, Hey, I saw you did the cookbook, are you interested in our nutrition program? We can do a nutrition assessment for free or for 20 bucks. And then do the assessment like, well, based on this assessment, you’re fat and unhealthy, you want to do our six-week nutrition challenge and then again you’ve started the whole thing over and over and over again. Right.

Mike: 06:27 – So it’s not lead magnet so much as lead magnets, plural, where you’ve got—once you get these people in this funnel, you can use all sorts of different lead magnets to get people to do the things that you want them to do and ultimately the things that they want to do to change their lives. Or do you get the benefits of your product or service. They’ve opted in for a reason.

Mateo: 06:43 – Yeah. I mean, especially if—the more stuff you’re able to give away, I mean you’re, you’re really positioning yourself as an authority figure in the space, right? And you’re getting people to consume a lot of your content, they’re really going to trust you and like what you say, so that when it comes time to offer them something to buy, they’re going to be more receptive to that.

Mike: 07:08 – A professional-looking lead magnet, like it really sets you apart. Right? Like, if there are three ads and all three of them are asking you to join a gym, but one of them is just yelling at you. The second one is doing something else and the third one says, Hey, I’m going to give you this free 25-page full color guide to personal training or to squatting, whatever. That guide is probably going to stand out and at least if nothing else, make that one gym look more professional than the other gym.

Mateo: 07:35 – Yeah. I have a whole list of tips for making good lead magnets and one number—I don’t know which number it is, I can’t find it, but one of them is definitely like presentation is everything. Presentation can make or break your lead magnet. Not make or break, but it plays a big part for exactly the reason you just said.

Mike: 08:02 – OK. We’re going to get to that in just a sec, but I want to touch on one thing that you brought up there is that you’re getting—people are opting in and they’re giving you their contact information. So this is like an excellent way—there are some pretty shady ways to get email addresses and I don’t know how many times I’ve got nonsense spam stuff coming from all manner of people. Everyone from like, you know, the Prince who needs me to give him my credit-card number and he’ll pay me back to like legitimate products and services from people in the fitness market that I’ve clearly not signed up for, like I would know if, you know, company X, I had signed up for. And we’ve got all these new spam laws and all this other stuff going on. So when someone gives you their email address, fair game, correct?

Mateo: 08:43 – Yes. It’s tip number five, by the way. I found it. It’s number five on my list.

Mike: 08:48 – Well, I won’t hold our listeners hostage. Let’s get right into it. Let’s talk about some of the tips for lead magnets. What do we want to do in these things? And again, before you get going, I’m going to tell you that if you want to get just a ton of them, there’s more than 13 on TwoBrainbusiness.com/free-tools. We’ll put that link in the show notes. And again, this is a shameless plug. But the same time we’ve created a ton of stuff. Cooper, Chris Cooper has given away 90% of the stuff that he thinks about and talks about he gives away for free. You can get it all and see a ton of great lead magnets there. Now Mateo, tell us what the tips are.

Mateo: 09:21 – Well. Yeah. So I mean, the other great thing about lead magnets, too, before we get into that is you know, especially if you’re struggling to get people to opt in and book an appointment with whatever you’re advertising, if it’s a six week, a 12 week or whatever, putting in that intermediary step, which is the kind of step before that lead magnet step will really help you. It makes your sales funnel a little bit longer. It makes the process a bit longer. You may need to invest a little bit more in pumping that info out there, putting those ads out there for your lead magnets, but it will help you get better conversions into whatever program you want them to eventually buy. Right? I mean, that’s where people I see struggle the most is, you know, people will try to advertise online and they’ll go straight with their core service, right?

Mateo: 10:17 – They’ll try and present a stranger, basically on the internet, present them with their core service and their core offer. And the reality is these people don’t know you well enough and don’t trust you enough to want to give you, you know, even if just a month of your memberships is 150 month, that’s too high of a barrier. Right? So that’s why a lead magnet, what’s great is that it removes the risk, right? It removes the risk from the prospect. Like, all right, I’ll engage with this business now. There’s not a whole ton of risk. Like this is a transaction, right? You are giving something in exchange for their contact info, but this transaction has a lot less risk for the prospect. Because you know, no money, they’re not putting any money up for it. Right?

Mike: 11:10 – It’s like, I’m not gonna kiss a stranger, but I might shake his hand.

Mateo: 11:15 – Exactly. Right, exactly. You know, the reason why certain people have been successful with skipping this step is, you know, with something like, you know, we talked about this last episode or we’ve talked about it a lot, but you know why you’ve seen the successful six-week challenge thing going on is because that is, you know, in a kind of a roundabout way, selling them on your front-end offer or a core service offering that you have that is pretty expensive, but you’re giving it away for free. I’m putting that in quotation marks. So that has removed the risk from the prospect. So yes, you’re going to see a lot more people opt in for that. Right? So I don’t know if I’m explaining that correctly, but you see where I’m going with it is you’re kind of combining the two. You’re combining the two.

Mateo: 12:00 – You’ve kind of turned your six-week program, your flagship product, into a lead magnet almost, because you know, in theory giving it away for free. You know, I don’t think that’s actually what ends up happening, but we don’t need to go into that. And another reason too why we don’t lead with this in our course, right? We still tell people, hey, you know, advertise your six-week program, try and get people to opt in for this, is because, you know, we want to give gym owners the opportunity to get some phone numbers and start making appointments and start earning money now. Right? That’s the only reason why we do it that way. But if you’ve got the resources and a little bit more time, having a lead magnet is going to make the whole process a lot easier for you, for your prospects and really level up our sales funnel, if that makes sense.

Mike: 13:00 – It’s fun. Like I’ve used some of these at my gym and we send them sometimes just to our current members just as free gifts too. So we create this thing. We do use it as a lead magnet. Like I’ve got one, my wife wrote a top-five high-protein baking recipes or something like that. We have on the website as lead magnet for people who pop in and we use it on Facebook and so forth. And then we just send it to our members as a gift and they’re like, this is kinda cool. And it’s just a value added service for them. So they can use them in a number of ways.

Mateo: 13:25 – And that’s a retention tool for you, right? Keeps people engaging with what you’re having to say. And if you’re, you know, you can then go to that person, like we talked about earlier and you know, hey, I saw you downloaded the cookbook. You know, what had you interested? I’m trying to eat better. Oh really? Well have you thought about our nutrition program? And then boom, you’re off to the races there.

Mike: 13:47 – Forward it to a friend, print it out, give it to your friend. There’s a lot of different ways of thinking. It has legs. It’ll go for a bit. So let’s talk about how to make them, let’s do some tips and teach people what to do with these things.

Mateo: 13:58 – There’s a ton of things you can do, right? It almost might be overwhelming trying to get started cause there’s so many different ways you can do this, right? There’s checklists, there’s ebooks. You can do a case studies on your current clients, right? Hey, you know, Joe, father of two, you know, had a double bypass surgery last year. Now he’s got a six pack. Like learn how he did it. You know, you can do it tons of different ways. You can do videos, you can do quizzes, you can do cheat sheets, you can turn a blog post that you’ve written into a lead magnet. I mean, that’s essentially what we’ve done at Two-Brain with Chris. We’ve essentially taken, you know, he’s written blogs for years and years. We’ve kind of taken some of those, repurposed them, turned them into an ebook or a guide or a PDF.

Mateo: 14:50 – And now it’s a lead magnet, right? So there’s tons of ways you can do it, right? Lead magnets can be educational, they can be like a tutorial. You mentioned the squat one, like that’s another way you can kind of frame it. They can be, you know, you could use them to build community, right? You can create a Facebook group and invite people to join that Facebook group and in that group you’re going to give away value for free and then you keep nurturing that group and then you can turn them into prospects and to lead them into clients. There’s tons of ways you can kind of do this.

Mike: 15:32 – So it’s just some sort of bribe something that people want.

Mateo: 15:34 – Yeah, I mean the most common ones are your ebook, a PDF or some kind of like video series, like, you know, a week of at-home workouts, you know, something like that where you demo the movements, right? Those are kind of the most common ones. And eBooks are cool because you know, you can add to them, right? You can combine ones, you know, there’s tons of ways. And again, like you said, the more professional you can make it look, it’ll kind of make you seem like an authority figure, right?

Mike: 16:09 – Was that tip number five?

Mateo: 16:11 – I don’t know. I don’t know what tips we’re at just yet, but those are kind of the formats, right? The different formats and lenses and approaches, I guess you could go with these things. The tip, now we’re going into the tips, right? You want this to be irresistible, right? So the more of a value you can give away for free, and the more specific you can be, too, you know, that’ll really help you—the better results you’re gonna have, right? So, you know, the ultimate guide to becoming a top salesman, that sounds kind of general, right? The ultimate guide to selling more at trade shows. Now it’s a little bit more specific. Right? Now you’re tapping into a more specific kind of an audience. So that might resonate a little bit more. That might be a little bit more attractive or irresistible. Does that make sense?

Mike: 17:07 – If nothing else it’ll set you out from the crowd, probably, cause a lot of people probably say top salespeople—you probably won’t, you know. Yeah, you’ve definitely just, you’ve taken it to a different spot where it’s going to stand out a little bit.

Mateo: 17:18 – How to generate more leads with online marketing. Like, OK, how generate more leads with Facebook lead ads with Facebook’s new dynamic creative or with, you know, Instagram, you know, posts or whatever it is. Now you’re drilling down a little bit more, right?

Mike: 17:36 – Getting some descriptive words in the title.

Mateo: 17:39 – Right. So I guess the number one tip is you need to solve a problem, right? Like everything else we’ve been talking about, the key to having an effective offer, effective ad creative, is you need to identify a problem that your niche is having and then you need to provide them with some kind of solution. You know, if your lead magnet doesn’t do that, it’s most likely going to be a dud.

Mike: 18:03 – You’ve got lots. I mean, every gym owner knows thousands of problems that people are trying to solve. So, you know, if you’re struggling for an idea on that one, start talking to five of your clients or even five people who aren’t your clients and ask them what problems they’re trying to solve. And you’ve got probably got 500 lead magnets from those conversations.

Mateo: 18:20 – Oh, exactly right. Yeah. There’s tons from, you know, how to squat better to like how to eat clean on vacation. I mean, there’s tons you can go down. If you can, promise a quick win, right? So, you know, if your lead magnet can help them achieve a small goal or succeed in some way quickly, that’s going to be, you know, even better, right? That’s going to make your lead magnet really, really pop and really shine and make you shine in turn because they’re already getting results from you, right? So by the time you go and ask them to buy something, they’re going to say, yeah, I mean, I already lost 10 pounds following your workout video series, I’m gonna sign up for this personal-training thing or whatever it is. Right.

Mike: 19:06 – That’s trust and authority, right. Results based on after establishing trust and authority.

Mateo: 19:11 – Yeah. And yeah, so you want to get them to a point where they’re succeeding with your lead magnet. We talked about this already, but you want to be specific, right? We just covered that one. So that was tip number three. I guess I skipped around.

Mike: 19:25 – I’ll tack something on just because I know it’s something that Two-Brain is kind of based around, is that specific and also actionable, maybe if that’s lower down the list, I’ll apologize, but it’s gotta be actionable where—it’s frustrating when you get something and it’s just critical and it just is, you know, ranting or raving. It’s gotta be something that tells people to do something and something that will give them that win. Right? So that’s why like in this show, we’re telling you if you’re going to make a lead magnet, do these things that are going to make that lead magnet work for you. So we’re trying to give you some wins here. We’re doing exactly what number three tip is, but specific actionable stuff. And that is, you know, a Two-Brain principle that we’re always going to follow.

Mateo: 20:09 – So this is one that we don’t always follow the rule on with our lead magnets at Two-Brain, but it should be quick to digest. We tend to give a lot of value away. We tend to write a bunch of stuff and want to make sure you guys have all the information that you need to succeed as an entrepreneur or if you’re talking about your clients in your gym as an athlete. So while you do want to provide value, you know, you want to also make sure that this is something that they can consume relatively quickly or relatively easily, right? Like it shouldn’t be like a 20-hour video series on how to become a better squatter. Although of course you could probably create one, you might not want to use that as your lead magnet.

Mike: 20:57 – Yeah. So you can, I mean, I’ve looked at some of the ones on some of the popular sites and some of them are like 20 or 30 pages long, but there’s not a ton of stuff in there. Like it’s great big graphics and things like that. So it’s kind of fun to go through. It’s not like 70,000 pages of text. It’s like, you know, big tip, cool picture, big tip, infographic. Like it feels like there’s some stuff there, but it’s kinda fun to scroll through it. It’s kind of like a video game. You’re just plowing through. On the other side of it though, like you said, Chris has a ton of knowledge and a ton of content. We’ve kind of put together some super magnets for lack of a better term, where some of these things have never been produced anywhere. Like our ultimate business plan for gym owners like is one of the more definitive things. We did that on purpose and that one is very text heavy, but it’s solving a huge problem for a person. So I think what you’re saying there is, know what your audience wants and needs and then kind of tailor it to that, but you always want them to be able to consume it. The 20-hour video series is not going to work for everybody, that’s for sure.

Mateo: 21:55 – Yeah. I mean, most entrepreneurs like to read a lot of books, like to read business books, like to consume that kind of content. So yeah, having our super lead magnet, like you just said, that kind of works for us. Yes, so it definitely depends on the audience for sure.

Mike: 22:11 – There is a cost of production on these things so you, not that I’m saying you want to hit the minimum, but if a 30-page magnet gets you the email address, you don’t need a 70-page one necessarily. So you can kind of balance your cost of production versus what you want to achieve. And if you’re getting leads with a 20-page magnet, go with it.

Mateo: 22:30 – Hundred percent, a hundred percent. And again, that’s why we don’t lead with this right away in our course because like you said, there is a cost of production, especially if you want it to work well. Last couple of things are pretty simple. It should be easily accessible, instantly accessible, right? So if you say, click here to download now, we’re going to send it right to your inbox. You should actually send it to their inbox.

Mike: 22:54 – Nothing is more annoying.

Mateo: 22:54 – There’s actually a couple, internet gurus out there or gym marketing people, I’m not gonna name names, where I’ve opted into their stuff and like there’s no thing, like they, they tell you they’ll show you the top five things or the new hybrid model for this and that. And you opt in and there’s like nothing there, it’s just a bunch of testimonies and telling you to book a call with their sales team.

Mike: 23:24 – That’s a kick in the crotch.

Mateo: 23:24 – So, yeah, you want to give them the thing and it should be instant. And you can automate that. It’s really simple, especially if you got like mail—even MailChimp or things like that can help you do that. And then we already kinda talked about this sporadically throughout this episode, but yeah, demonstrate expertise, right? You know, you want to hint at your service’s unique value proposition and you want to basically make sure that you’re giving away stuff that is relevant to what you are going to eventually sell them. Whatever your core services and relevant to the people who are consuming this content.

Mike: 24:07 – That’s big, exactly. Goes back to that establishing authority. You know, there are certain things, like I’ve heard you talk about it, I think it was a DJing something or other that I think you downloaded. I’ve downloaded some things that I’m interested in. The more of these things that you see and refer to, you start to really, the status of the provider goes up in your mind. It just does, right? Like HootSuite sends me all these different, you know, PDFs of cool stuff with social media. I read them all the time. By definition, just start to rank them up in my mind. So, it’s constant and the larger these things get, and that’s again where we talked a little bit about the cost production, and so forth. But, when you look at, again, if you go to the free tools on the Two-Brain site and you down—I think there’s like, there’s gotta be like six to 800 pages of free stuff here. Like it is literally gym-saving stuff. And if you’re not impressed by that, you’re probably not gonna be impressed by anything. Right? So you’re exactly right. Establishing authority. And there’s so many people, when I’ve asked Two-Brain people, how did you get into the company? How’d you get associated? They said, I read something that Chris wrote. And it could have been a blog or whatever. And it’s just that it’s a whole big giant mesh of authority-building stuff. And a lead magnet is one part of it for sure.

Mateo: 25:15 – And I realized I skipped number five again, even though we already tied back to number five. But yes. And this ties back to exactly what you’re saying. You know, it’s gotta be valuable, right? Both an actual value, like it should do the thing that you’re promising that it will do. Like, you know, if you’re giving away a productivity checklist, it should, you know, help them do that if they follow the checklist type of a thing. Right. But also perceived value. And this is kind of what you’re saying right now with the super lead magnets we’ve created, with the books that Chris has written, you know, in a lot of ways those are lead magnets, right? But it should have some high perceived value and that’s where cost for production, like it should look clean.

Mateo: 26:00 – It should look nice. It should be well designed. It should—you can use stock photos, right? But make sure it doesn’t look like stock or scammy or whatever. Right? You know, there’s ways to do that where it doesn’t feel, you know, I guess, yeah, scammy or not professional. And that’s again where it ties back to presentation is everything, especially with lead magnets, especially because this is going to be in a lot of ways people’s first point of contact with you, the first time they’re going to see or ever hear about you. And they’re going to be cold, right? So you want to make a good first impression.

Mike: 26:37 – Yeah. It’s like a modern business card. You don’t want typos on there and, I can’t take grammatical errors and typos. That’s my career is hunting those things down. So, you know, the tip that I’ll give you guys from a production standpoint is proofread the things. Or if you don’t have someone who’s good at—if you’re not good at doing it, get someone to proofread it for you. Someone who was good at English in school that can do it for you. Make sure you—write them. You don’t have to be a pro. And you know, Chris has talked about this a lot of times with people, just you need to generate content. You need to get it out. You shouldn’t sit on something until it’s perfect. At the same time, if there’s a big red line in your word document underneath a word, just do a little check on that to see if you spelled it right and then fix it.

Mike: 27:20 – And then the second thing is what you said about photos and stuff. Whatever you’re using, make sure you have the rights to use it. Don’t steal photos. You can get some huge, huge monetary problems with stolen photos, so if you’re using stock images, licensed them appropriately. This is advertising, right? So it’s a commercial use of something. Make sure you’re licensing this stuff properly. Do not steal a picture of a celebrity and put it on your lead magnet, even if it was on the internet for free. Do not do that. You will get in trouble eventually, if not now later. And it can be huge. We heard of a one lawsuit, it was for one usage of a photo of a celebrity on a website and it was, and the demand from the lawyer was a hundred grand, which is insane. This was something that was viewed like something like 400 times or something on a website that was not super high traffic. A hundred grand. So yeah, it’s insane. So take your own photos, license your photos. There’s tons of ways that you can do that. But do read the fine print on that stuff. Use things appropriately and then make them look good. And then, you know, from there you’re going to use this lead magnet, you’re gonna put it on something, you’re going to get it to people somehow. And that’s going to be part of your ad funnel.

Mateo: 28:28 – Yeah, we talked about this or I mentioned this at the beginning, right? Whatever your traffic source is, right? You’re going to take this and offer it to the people in that traffic source. Right? And one more quick, quick thing. So many tips. But yeah, like we’ve talked about in the ad copy episodes we’ve done and the episodes we’ve done talking about Facebook ads, right? Check the archives. If you can create some kind of scarcity and urgency, even better, right? So, hey, I’m giving away my bestselling book, “Facebook Ads for Dummies,” but I only printed out a hundred copies. So get yours now. Right? Obviously it’s a lie, probably has infinite amounts she wants to give away or he wants to give away or whoever, but, right. That’s a bad example. But you get the idea, right? This one weird trick, download this guide, but I’m only going to keep it up for 24 hours cause if everyone gets it, I’m going to be out of business. So download now, that kind of a thing.

Mike: 29:34 – And you can certainly define ways to make that honest, right? Where you rotate your guides. Like I’m only offering this for the next week. Take it down and put up another one, whatever. But that scarcity definitely, definitely works. I feel it when someone, you know, when if I’m hemming and hawing on something and there’s only three left, I’m like, I kind of wanted it, now I really want it.

Mateo: 29:51 – Yep it happens to me all the time.

Mike: 29:56 – OK. All right, so lead magnets. We covered a lot of stuff in this show. And a lot of it relates back to the ads that get people to click on lead magnets. It relates on what you do with contact information once you get it. All of this stuff we’ve covered in previous shows. So if you have questions about some of the stuff we’ve covered, scroll back through Two-Brain Radio, and do subscribe. We’ve got more stuff coming out. Mateo and I are going to talk about a whole bunch of marketing topics in the next weeks. More stuff to come. So please subscribe to Two-Brain Radio. And if you want to get mentorship to help your gym right now, you want to add $5,000 a month in recurring revenue to your gym, we can tell you how to do it. Chris Cooper has created a road map. No one else the industry has it or can show you how to navigate through it. Our mentors can. You can book a free call with a mentor at twobrainbusiness.com and we’ll talk about if mentorship is right for you. Mateo, it’s been a pleasure. I’m Mike Warkentin, this is Two-Brain Radio and we’ll talk to you next time.

Announcer: 30:53 – Thank you for listening to Two-Brain Radio. Make sure to subscribe to receive the most up-to-date episodes wherever you get your podcasts from. To find out how we can help create your Perfect Day, book a free call with a mentor at twobrainbusiness.com.

Thanks for listening!

On Monday, Two-Brain Radio presents marketing tips and success stories. Chris Cooper delivers the best of the business world on Two-Brain Radio every Thursday. 

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