Category: Gym Marketing

A bluish silver gear labeled "sales" meshes with another labeled "marketing."

Building a Sales Engine: Who Sells?

The next time you’re in a staff meeting, look at the faces around you and ask, “Who is in charge of sales?” If you can’t name the person responsible for selling, bad news: It’s you. But it doesn’t have to be.

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A large number of bright red apples piled together.

Starting a Gym: Marketing

Marketing is about relationships, and that’s never more true than when you’re in the Founder Phase. Chris Cooper explains how to take the very first steps in marketing your business.

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