“I don’t always have kids, but when I do, they’re sick—and I can’t come to my appointment.”
Mateo Lopez walks through an effective sales pitch step by step.
Digital marketing expert Mateo Lopez explains how to target Facebook ads according to your gym’s location and population to get the best results.
Waiting for your clients to refer their friends doesn’t work. It’s too passive. Affinity Marketing takes the referral process from passive to active. Here’s how to practice helping the acquaintances of your best clients so you can generate more revenue.
Mateo Lopez unveils the secrets behind killer ad creative.
Online spin classes, Zwift, remote trainers, bootcamps and Orangetheory—they aren’t your competition. They’re a breeding ground for your next clients. Here’s how to position your microgym for success in 2020.
Your brand is the way your service meets the world. In this article, Chris Cooper shares his top branding lessons from 2019. He also offers advice if you’re considering affiliating with CrossFit, deaffiliating or starting a franchise gym.
Mike Warkentin of Two-Brain Media grills marketing mentor Mateo Lopez on the ins and outs of digital marketing.
CrossFit Games sideline reporter Niki Brazier shares how she became part of the CrossFit media team and takes you behind the scenes of broadcasting.
