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Episode 176: Mike Flynn

July 18, 2019 Personal Development Podcast
Chris: 00:00 – Jim Collins coined the phrase “who luck.” And Collins, the author of “Good to Great,” was talking about the people who serendipitously seem to just come into your life at the right time and shed light on a complicated subject or help you with a tough problem. I have amazing who luck and I’ve written about that a lot in the last few months. A few weeks ago though, my publisher, Scribe, introduced me to another author, Mike Flynn. And Mike recently published a book called “Master the Key: A Story to Free Your Potential, Find Meaning and Live Life on Purpose.” I picked the book up and loved it, and then I was a guest on Mike’s podcast where I found out that Mike is actually a CrossFitter and not only a CrossFitter. His coach is Greg Amundson. Greg was with me in Kenya on CrossFit for Hope and was with me at St Jude Children’s Hospital. Greg was the first guest on this podcast and Greg was one of the OG CrossFitters who used to appear in one of the very first videos about Fran, Michael and Murph and all of those. If you’ve been doing CrossFit for more than three years, you’ve heard of Greg and he is Mike Flynn’s coach. So I asked Mike to come on the podcast, talk to us about how to identify and master your key, about his book and also how CrossFit helps him because I want listeners to this podcast to benefit from Mike’s knowledge and experience and also to find people like Mike for their own gym. Enjoy. Greg: 01:22 – Subscribe to Two-Brain Radio to hear the very best ideas, topics to move you and your business closer to wealth. Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics interviews in ...
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Two-Brain Radio With Sean Woodland, Episode 9: Alexis Johnson

July 17, 2019 Personal Development Podcast
Sean: 00:01 – Hi everybody and welcome to another edition of Two-Brain Radio with Sean Woodland. On today’s episode I talk with two-time CrossFit Games athlete Alexis Johnson. Two-Brain Radio with Sean Woodland is brought to you by Two-Brain Business. For free business tips and advice, you can sign up for our mailing list at twobrainbusiness.com. Alexis Johnson is a two-time individual CrossFit Games athlete and she will be competing again in Madison this year as a member of the Misfit team along with Jen Smith, Travis Williams and Roy Gamboa, and Alexis also recently earned a Ph. D. in algebraic geometry from Rice University. Alexis has been very open about her battle with an eating disorder before she found CrossFit. We talk about that, we talk about her journey to be coming a CrossFit Games athlete and why she finds math so intriguing. Thanks for listening everyone. Alexis, thank you so much for joining me. How are you doing today? Alexis: 01:03 – I’m doing well. Sean: 01:04 – You have a lot going on I know right now; we’re going to get into all that. But the first thing that I want to ask you is how did you find CrossFit? Alexis: 01:12 – All right, so it’s a bit of a long story. I was a gymnast growing up and when I finished gymnastics, I guess I had done it for about 10 years. I finished when I was a senior in high school and I told myself I was never stepping foot in a gym again. My body hurt. And I had spent, you know, five days a week, three hours a day in the gym, which isn’t a lot for a gymnast. There are many competitive gymnasts who do more. I also coached gymnastics and I was just done. So first year of college went fairly well. Didn’t party a lot. I never was much ...
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Mirror, Mirror: Why Most of Your Hires Are Bad

July 16, 2019 Hiring Staff
When hiring, you don't want a copy of yourself. Chris Cooper explains why and tells you what positions to fill first as your business grows.
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Two-Brain Marketing Episode 18: Ryan O'Shaughnessy

July 15, 2019 Member Retention Podcast
Mateo: 00:00 – Hey, it’s Mateo of Two-Brain Marketing. On this edition of the Two-Brain Marketing podcast. I’m talking to a very, very close friend of mine, Ryan O’Shaughnessy, former operator at Bowery CrossFit. You’ll hear about his experience operating a CrossFit box in New York City, one of the most competitive markets in the world. You’ll also learn about his lead nurture and sales system and how last year the gym spent $10,000 on ads and generated over $70,000 in front-end sales. So you don’t want to miss this. Make sure to subscribe to Two-Brain Radio for more marketing tips and secrets each week. Greg: 00:38 – Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Chris: 00:55 – One of my favorite finds has been foreverfierce.com. I linked up with Matt several months ago at Forever Fierce and he had some fantastic ideas, and so he and I have put together a couple of packages that we think are really going to help CrossFit affiliates everywhere. Two-Brain mentoring clients use Matt almost exclusively. He’s got fantastic designs and he takes all the work out of it. All that time that you spend searching the internet and Pinterest and junk like that for great CrossFit T shirts? You don’t have to do that anymore. Matt has designs for you. You can put your logo on one of his templates, which are fantastic, and your clients will never know the difference. It saves you so much time that you could be using on other things like real marketing. He’ll also go so far as to remind you when it’s time to reorder. He’ll give you suggested order sizes. ...
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Episode 175: The Green Light Program With Vaughn Vernon

July 11, 2019 Hiring Staff Podcast
Greg: 00:01 – It’s Greg Strauch of Two-Brain Media and on this week’s episode we talked to Vaughn Vernon of Affiliate Guard. We talk about the Green Light program that they’ve started with this new act that’s going to be taking place of 2020 and we jump into the changes within the CrossFit certifications and the different certifications that Vaughn as an insurance agency will back so that you guys can take care of business. Subscribe to Two-Brain Radio to hear the very best ideas, topics to move you and your business closer to wealth. Two-Brain Radio is brought to you by Two-Brain Business. We make gyms profitable. We’re going to bring you the very best tips, tactics, interviews in the business world each week. To find out how we can help you create your Perfect Day, book a free call with a mentor at twobrainbusiness.com. Greg: 00:57 – We would like to thank one of our amazing partners, Healthy Steps Nutrition. Are you struggling with creating a nutrition program from scratch? What about looking to save time on building another revenue stream? Are you looking for ongoing support on growing your program? HSN has built an amazing service to help guide you in building your very own nutrition program. They start with an onboarding training course that gives you one on one time with a mentor to help you build the nutrition program, not only to help you with additional revenue, but help your members reach their goals. They’ve helped over 400 gyms build profitable nutrition programs. Go to growyournutrition business.com to check out their free resources and to book your free call today. Greg: 01:40 – All right, I’m on another amazing episode of Two-Brain Radio with the famous Vaughn Vernon of Affiliate Guard. How are you, Vaughn? Vaughn: 01:46 – Doing good, buddy. Thanks for having me on again. Greg: 01:49 – Oh, happy to. I love ...
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The Hardest Discipline To Master

July 10, 2019 Vision
Yesterday’s workout was very challenging for me, because it was easy.   My new cycling coach instructed me to ride for an hour with a heart rate between 137 and 158–what endurance athletes call “Zone 2”.   My resting heart rate is around 62. But I LOVE CYCLING. When I hear my feet snap into the pedals of my Scott Gravel, my heart rate jumps by 10 beats per minute. And most of my workouts are hard, so the little dose of anxiety bumps my heart up another gear. I was coming off some huge personal bests, and was eager to see even more progress. And I had just watched Julian Alaphilippe win a Tour stage on a solo breakout. I wanted to go fast and hard. But I listened to my coach.   For the next hour, I coasted a lot. I slowed my climbs to try and keep my heart rate low. I listened to Bon Jovi (no joke) instead of my usual playlist. It was extremely challenging to slow down. But I did it, because I already knew the value of going slow. I learned it from my first business mentor.   In 2009, I was broke and exhausted. My ego was gone. That made me an empty shell: I was finally ready to receive help. When I made my first appointment with Denis (my first real mentor), I expected him to give me a silver bullet marketing strategy. After all, I thought I knew my problem: I needed more clients.   Instead, Denis taught me to break down the Roles and Tasks in my business. It was an extremely slow process. It was especially painful because I didn’t understand the value: I didn’t have any money to pay others to fill these roles. But I sat at my coffee table and wrote all weekend anyway, because I knew that really was my last shot.   Two ...
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