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Episode 158: Your Strategic Advantages, with Josh Martin

March 7, 2019 Gym Operations Podcast
Announcer:                            00:02                       Welcome everyone to TwoBrain Radio. It is our mission at TwoBrain to provide 1 million entrepreneurs the freedom to live the life that they choose. Join us every week as we discover the very best practices to achieve perfect day and move you closer to wealth. Chris:                                         00:26                       Debt is a tricky subject in our world. We’ve been taught by HQ to avoid debt, to accumulate cash and then when we’ve got enough money to spend it, but in the business world, the reality is that there’s good debt and there’s bad debt. Good debt creates an asset and there’s also something called opportunity cost. Meaning if you wait until you can afford something, you probably never will be able to afford it and you’ll be missing a ton of opportunity. In the meantime, let’s say for example that you were bursting at the seams and your clients couldn’t attend the 6:00 PM class anymore because there was a waiting list, so they started canceling their memberships. You’re missing an opportunity cost here. The opportunity to keep your current clients because if they’re paying for a membership and they can’t attend, they’re not going to keep that membership for long so you’re looking to expand and so you’re going to have to take on some debt or you’re going to wait until you have the $10,000 or whatever that amount is to buy the new equipment. Chris:                                         01:23                       You can keep turning new clients away while you wait and try and accumulate this money or you can leverage the capital through guys like rig equipment requirement is a partner that we chose a two brain business because their commitment to crossfit and their commitment to helping first has been proven over several years. I got to admit, I shy away a lot from money people. It’s intimidating to work with people who understand money and finance better than ...
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Alphabet Soup For The Soul: What Credentials Really Mean

March 5, 2019 Hiring Staff
After four years of University and a CSCS, I knew everything there was to know about fitness. Then I got my first client; a soccer / basketball player who wanted to look good for college coaches. The first question that immediately struck me was: “But what do I actually DO?” My education didn’t survive first contact with a client. So, I thought, I’d better get another credential. I found the ISSA, and ordered their textbooks. Back then, they actually put big books in the mail. I read Dr. Fred Hatfield’s take on training athletes (hint: squats), overweight people (squats) and people with bad backs (squats.) I read and tested and read and tested, until I earned so many credentials that I needed a longer business card to print them all.   No joke: for awhile, my business card said “Chris Cooper, BSc., CSCS, CFT III, CSC”. If I could have listed all of the supplemental courses I took on nutrition and running and football training, I would have.   I hadn’t yet learned how much I didn’t know.   Sure, I had earned the right to call myself a serious student. But I was far from being an expert. My education was imbalanced between theory and practice. And it wasn’t only me: there’s a famous story of Paul Chek calling Dave Tate a “dump truck” in an online group. (Dave told the story on my podcast here). Dave had just squatted over 900 pounds; he knew a lot about strength training. Chek loved to cite research. He had a ton of letters after his name, too. But he’d never squatted 900 pounds, or trained a professional powerlifter.   In truth, credentials don’t make you a better coach. They might reassure your clients a little, but no credential will ever get you clients. And nobody’s checking the validity of your credentials: not your current clients, not your future clients, and not ...
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How To Start A Kids’ Program From Scratch

March 5, 2019 Gym Operations
by Gretchen Bredemeier, Two-Brain Kids Program Mentor I am so excited you have decided that you want a Youth Program! Here are a few tactics that will set you off on the right foot!  1. You are going to need a coach/program manager that fits a few parameters. You are looking for a hard-working and energetic coach who is excited to create (within parameters) and who sees the long-term value of what they are doing.  You need someone who communicates well with you, someone that believes in your values/mission, and someone who is willing to make mistakes, educate themselves, and try again.  This person should have or develop a long-term vision for what they want and discuss it with you before you consider them as a Program Manager.  2. You need to wait until parents are asking for it. Scarcity is always your best friend. You want few enough events that they fill up.  You want to start with few enough classes that the kids and parents want more! If it’s your idea- you just want the money.  If it’s their idea then you are serving your clients, doing it for their best interest.  If it’s their idea then you can truly Help First! Typically, the same concept applies for adding additional classes.  While it’s good to get ahead of things (plan for classes you want to start in the next year), you want to start them when clients are asking for them.    3. The best way to begin is with a 6-week session where parents pay up front. 6-week sessions are the best way to start!  There are a few reasons for this. 6-weeks is a short enough time frame that parents can more easily commit, but long enough for them to see obvious results and understand the value of your program. 6-weeks is also longer than a month, which allows you to price well, because parents don’t tend ...
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[VIDEO GUIDE} How Just $1 Per Day Can Make a HUGE Difference

March 4, 2019 Gym Marketing
Last week, I wrote about ways in which owners of micro-gyms should approach their marketing strategies.  To review, gym owners have 3 key digital marketing goals: Goal #1: Build up your authority and likability, or “know-like-trust” factor Goal #2: Capture leads Goal #3: Make sales/generate new clients In this week’s video, I’ll walk you through how to build campaigns that will help you prioritize Goal #1 – I’ll show you how to nurture your audience and increase the amount of people that know, like, and trust your brand. You’ll learn how to take your best content and get out in front of the eyes of your prospective clients in your audience.
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What Do All These Numbers Mean?

February 27, 2019 Gym Operations
By Anastasia Bennett, TwoBrain Mentor   Imagine you are driving a car and the dashboard stops working – what are you going to do? Stop and fix it, right? It’s pretty crazy how many business owners are driving their business without their dashboard working.   As a business owner, it’s your duty to understand your business’ financial position. You must use numbers to analyze what you need to work on, and what to develop to help your business thrive. You must get reporting and analysis reports on a monthly basis. If you don’t know where your business is going, you might end up somewhere entirely unplanned.   It’s surprisingly common that business owners don’t know how to translate reporting into real life. Good news! It’s not that hard and we are here to help you.   Accounting and financials do not have to be complicated and can be explained in simple language.   The most important reports that you need to track and understand are: Profit & Loss statement Balance sheet Cash flow   Profit & Loss Your profit and loss statement is an accounting report that shows your income and expenses — and whether you made a profit or loss — over the financial year. It may also be known as an income statement.   There are lots of things that don’t show in the profit and loss report, things like: Debt repayment Loan repayment Lease on your car Tax payments Drawings These things are covered by one of the following.   Balance sheet The balance sheet is a more detailed accounting report that shows what you own and what you owe at the time of the report. It’s the ‘snapshot’ of your business’ financial position.   Cashflow Do you ever ask yourself where all money goes? Sometimes you look at your Profit and Loss and its showing that you made a profit but there is no cash in ...
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The Four Stages of Coach Development

February 26, 2019 Hiring Staff
Speeding Progressions By Controlling Variables: A Theoretical Model   When I want to talk about developing coaches, I call Josh Martin. Or Oskar Johed, or Josh Price…I’m surrounded by dozens of gym owners who have been serving their clients for over a decade. These guys know how to get people up the ladder. They also know how to HOLD the ladder to let other coaches climb.   Every gym has a unique coaching flavor. But we’re all humans. That means new coaches can benefit from a structured plan for coach development. Whether you call it an internship or a coaches’ education plan, you can introduce lessons and topics in a way that our brains understand.   New coaches at a gym that sells group coaching and 1:1 coaching have two variables to manage: Delivery of the lesson in an appropriate way (the owner’s way) Management of the client(s) in front of them.   In my experience, most gym owners combine shadowing classes with some kind of “I judge you judging them” assessment. In most cases, this “internship” is a much tougher process than the owner went through themselves–and that’s okay. No matter how you choose to lift up your future coaches, you can follow this structure. Stage 1 – Controlled lesson, controlled audience At this stage, the new coach can deliver a scripted lesson plan (like your OnRamp sessions) to one client at a time. In other words, the workout doesn’t change at all. And while the client will require some adaptation to the plan, the new coach doesn’t have to worry about starting a group on time or holding anyone’s attention.   Stage 2 – Controlled lesson, variable audience In this stage, the new coach can deliver a tightly-scripted lesson plan to an experienced group. They should not have to worry about making up a warmup or cool-down; or what skill to teach; or which points of performance to ...
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