Authenticity in business means you have skin in the game. It means you identify with your audience because you are them. Here's how to create a culture of authenticity that will create trust with clients.
Building and maintaining a culture is challenging. Here's what Two-Brain mentor Brian Alexander learned from three years building his culture—and how he almost let a few people destroy it.
Chris Cooper explains how to define "culture" in your gym—then how to measure and improve it. Doing so is the key to generating long-term staff and client engagement.
