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Gym staff member giving a tour -Should Your Gym Pay Sales Commissions?

Should Your Gym Pay Sales Commissions?

Eventually, you're going to replace yourself in the "sales" role at your gym. But that doesn't mean you have to pay the person a commission.
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A gym owner checking payroll - should you pay staff a salary

Should Your Gym Pay a Salary?

Chris Cooper explains when you should pay salaries and when you should use "intrapreneurialism" to incentivize staff members.
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A coach works with an older man as part of an article on the best certifications for personal trainers.

The Best Certifications for Personal Trainers

What's the best credential for a coach? We review the top 6 certifications for personal trainers to help you decide which is best.
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Joe Venuti and title text.

Five-Figure Clients: How CrossFit MASS Does It

How Joe Venuti scored $10,000 long-term value.
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Pointing at gold stars on a chart - What Are You Incentivizing?

What Are You Incentivizing?

How do you create wealth for your staff? By growing your platform and allowing your staff to grow with you. Chris Cooper explains.
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Emily Cabral and title text

Long-Term Value: What If Every Client Spent $10,000 in Your Gym?

The secret sauce behind high client lifetime value.
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