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A number of white arrows labelled "Rx" point at a red circle labelled "goal."

Rep Week: Goal Reviews

Data shows the best gyms meet with each client and review progress quarterly. The prescriptive model is becoming our actual job. The delivery of nutrition and exercise programs is just how we implement our prescriptions.
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A row of black dumbbells on a bench. Each is labelled "sell."

Rep Week: Sales

Your assignment: Practice five sales scenarios five times each. If you're really shy, practice in front of a mirror. Or your dog. Just do it—you must improve your ability to get interested people to sign up.
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Killer Creative: How to Test Photos for Facebook Ads That Convert Like Crazy

Mateo Lopez unveils the secrets behind killer ad creative.
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A colourful diagram showing how a mentor filters ideas from a number of sources.

Ideas, Tactics, Seminars, Mentorship: How to Do EVERYTHING

The new business problem is overwhelm. We fail to take action because we're paralyzed by too many opportunities. Here's how to figure out exactly what to do when—and why.
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A hand holding a needle prepares to pop a bright red balloon labeled "emotion."

Best Lessons of 2019: Never Split the Difference

What can a former FBI hostage negotiator teach a business owner? The answer: a great deal. Chris Cooper explains how the Chris Voss book "Never Split the Difference" helped him handle tough conversations.
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A portrait photo of author Mike Michalowicz dressed in jeans, a denim vest and a blue shirt against a grey background.

Best Lessons of 2019: The "Queen Bee Role"

How Mike Michalowicz's book "Clockwork" helped Chris Cooper figure out his Queen Bee Role and devote his time to the things that really move the needle in his business.
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