Anders Gatti started out as a personal trainer in 2006 in a big chain gym. “I wanted more than they could offer,” he said, “so I started my own business.” Joined by his wife, Jamina, the two opened a small personal training studio then expanded the operation in 2016 to form Gatti Training. “In the beginning, we had to wing a lot of things and learn by trial and error.” Then Anders saw a Facebook ad and downloaded some free resources from Two-Brain Business. It led him to read Chris Cooper’s first book, “Two-Brain Business.” “A friend of mine runs a CrossFit facility—they were struggling before joining Two-Brain, then they really started to thrive. Then last year when COVID hit us really bad, we thought, ‘We can keep struggling the way we have done before, and we might not survive. Or we can try some other things.’” He continued: “All our revenue crashed when COVID hit us, and we didn’t have a hit-by-a-bus plan. But over the past year, we have improved in all areas,” Anders said. “Two-Brain has been a complete overhaul of our business.” Their mentor, Per Mattsson, had the Gattis focus on their why—hammering down on what they were trying to accomplish with their business. From there, he had them refine their operations—staffing, playbook and SOPs. He encouraged them to raise their prices to better align with the value of their service. Finally, Mattsson—who is a successful gym owner himself—pushed them to improve their intro process and clarify a 90-day client journey with three different stages. This focus led the Gattis to more personal training offerings and helped them acquire better clients. “We come from the personal training community, so it’s been an easy transition for us; it’s allowed us to be even more coach-driven than we were before,” Anders said. He added: “The biggest challenge has been time management—and to have the guts to let other ...
Read More →
