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a man telling a woman a story after a workout - how to tell better stories

How to Tell Better Stories

The story of how a prison strip search taught Chris Cooper a valuable lesson about marketing a gym business.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: June 30

Today's directive: Forced online again? Download our resources and contact your best clients to find out how to serve them best.
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two young superheroes - the stories you need to tell

The Stories You Need To Tell

Chris Cooper has been telling people to publish their own media since 2012. Few actually do. But telling good stories improves every aspect of business.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: June 29

Today's directive: Here are the exact steps you need to take to deliver nutrition coaching in your gym.
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Picture of Jen Broxterman and podcast title.

Jen Broxterman: How to Train Nutrition Coaches for Your Gym

R.D. Jen Broxterman unpacks the new Two-Brain Coaching Nutrition Course and how it can help gym owners build a new six-figure revenue stream.
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A mother telling her son a bedtime story using a shadow puppet dinosaur - The Art of Storytelling

The Art of Storytelling

Your business deserves to be successful, but you can't change minds without winning hearts. And you can learn to tell better, true stories—the kind that change how people feel, and, in turn, what they do.
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