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A woman scrolling through a cell phone screen depicting 'How To Change Your Story'

How to Change Your Story

When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.
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Wooden cubes decorated with question marks, one is flipped over to reveal an 'idea' lightbulb - The True Costs of Changing Your Brand

The True Costs of Changing Your Brand

Chris Cooper deaffiliated from CrossFit. But that's not the right move for everyone. Here, he lists the work you'll have to do if you ever change your brand.
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Deaffiliating? Here’s What You Need to Know

Many CrossFit affiliates are considering a break from CrossFit Inc. Here's what gym owners need to think about as they stand up for equality and unity.
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Picture of Colm O'Reilly with podcast title text.

Post-Lockdown Advertising: How to Get Back in the Game on Facebook

Two-Brain Marketing team lead Colm O'Reilly on how to adapt your Facebook ads for a post-COVID world.
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A black and red graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: June 5

The daily update. Today’s Tactic: Commit to making a change—and incorporate a partner who can provide accountability.
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Average Sucks: Michael Bernoff on Changing the Way You Think

Michael Bernoff on why you haven't accomplished your goals—and how to achieve them by challenging your average.
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