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Squeaky Wheels: When Should You Listen to Clients?

Some members deserve your ear. Chris Cooper tells you exactly how to find out who's in this important group of clients.
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A yoga teacher assists a student perfect warrior post in her studio.

Why a Yoga Studio Owner Needs a Mentor

Mentors provide the clarity, motivation and accountability yoga studio owners need to build profitable businesses.
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Government Failures and Huge Opportunities for Gym Owners

Mike Warkentin reviews the 2021 ParticipACTION report card and points out how gym owners can capitalize on the horrid data.
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Chris Cooper

How to Buy a Gym (or Sell One)

Chris Cooper on all the questions you need to ask—and the math you need to do—before you sign on the dotted line.
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Building a Referral Web (That Might Be all the Marketing You Ever Need)

In the Tinker Phase, you're the connector. Here's how to make local connections that benefit your business—and those around you.
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A man looks up at a graphic on a wall that shows connections between people.

Building a Referral Network in Your Town

Chris Cooper lays out five steps that will put your business at the center of a web of good will and local awareness.
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