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A stressed gym owner works on her computer while holding a vacuum and a mop.

State of the Industry: Owner Hours and Profitability

December 22, 2021 Gym Operations
Working long hours won't guarantee profitability. "Grinding" just doesn't help if you aren't doing the right things for your gym.
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Five stacks of coins of increasing height to symbolize increasing revenue.

State of the Industry: Revenue Opportunities

December 21, 2021 Selling Gym Memberships
Chris Cooper presents revenue breakdowns from gyms and explains how gym owners can diversify to make more in 2022.
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The State of the Fitness Industry Report

December 20, 2021 Gym Operations Podcast
Data and insight you won't find anywhere else.
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A woman lifting weights and the title "State of the Fitness Industry Report."

State of the Industry: The End of n = 1

December 20, 2021 Gym Operations
Our 2021 report contains data from 14,162 gyms—it's the info you need right now. Chris Cooper tells you where to get the free report.
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A yoga teacher on a mat instructs a student during a one-on-one session.

The Why and How of Offering Yoga Privates

December 19, 2021 Selling Gym Memberships
Group yoga classes are your discount offering. Your premium offering? One-on-one sessions. Here's how to make them happen.
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A fitness entrepreneur welcomes clients into a weight room after opening a gym.

Expectations Vs. Reality: What It’s Like to Open a Gym

December 18, 2021 Gym Operations
Opening a gym can be a dream or a nightmare. Here's everything you need to know to start a profitable fitness business.
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