Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A closeup of a woman's hands as she books a gym consultation on her laptop.

By the Numbers: Set Rate Leaderboard

November 29, 2021 Gym Marketing
Chris Cooper presents the secrets of gym owners who booked between 36 and 106 free consultations in October.
Read More →
A cowboy rides a horse among cows on a cattle ranch.

The Economics of “Yellowstone”: John Dutton Needs a Mentor

November 26, 2021 News and Views
Compare your profit margin to that of the Dutton Ranch—then take steps to ensure your business lasts for six generations or more.
Read More →
Chris Cooper

What’s Better Than a Value-Killing Free Trial Session?

November 25, 2021 Gym Operations Podcast
How to increase revenue by killing free trials.
Read More →
A closeup of a gym owner's hands holding a gift wrapped in green paper.

How to Sell With Bonuses

November 24, 2021 Selling Gym Memberships
Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.
Read More →
A graphic in which a black dollar sign is slowly crumbling to dust.

How to Say “No” to Discounts

November 23, 2021 Selling Gym Memberships
Gym owners are often asked to cut their rates. Here's exactly what to say when the next person asks you for 10 percent off—or more.
Read More →
Chris Cooper

How to Pay Your Coaches More (Without Losing Money)

November 22, 2021 Gym Operations Podcast
It's not about raises, bonuses, or seniority.
Read More →

Categories

Main Menu