
How to Pay Your Coaches More (Without Losing Money)
It’s not about raises, bonuses, or seniority.

It’s not about raises, bonuses, or seniority.

Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.

The books that actually made a difference in Coop’s business.

Trainers aren’t doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.

Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.

How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.

The key to increasing the value of your services? It’s all about “with-ness.”

Here’s exactly when to hire a GM, what to pay and how to ensure your new manager runs your gym the way you want.

Your time falls on a spectrum of value. On the ends are “do it yourself” and “done for you.” In the middle is done with you: DWY.