
What’s Better Than a Value-Killing Free Trial Session?
How to increase revenue by killing free trials.

How to increase revenue by killing free trials.

Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.

Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.

It’s not about raises, bonuses, or seniority.

Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.

The books that actually made a difference in Coop’s business.

Trainers aren’t doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.

Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.

How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.