
The Number 1 Thing Yoga Studios Should Sell
Sorry, but it isn’t stretchy pants. It’s also not goat yoga, mats or teacher training. If you want to succeed, you must sell consistency.

Sorry, but it isn’t stretchy pants. It’s also not goat yoga, mats or teacher training. If you want to succeed, you must sell consistency.

Chris Cooper lays out your annual plan to get your current clients to introduce you to their friends—your next clients.

Coop on what “exponential growth” really looks like in the gym business—and how to achieve it.

Your clients have friends who would be perfect for your gym—but they won’t just appear. Here’s how to connect with them.

You opened a studio to help people with yoga, but you can’t do that if you’re stressed out because you just can’t pay the bills.

Shannon Brasovan presents a list of common practices that need to be banished from the yoga business for all time.

Kyle McGough runs a D1 franchise — and the leader of all Two-Brain clients in set, show and close rates for September.

The top closers in October made between 17 and 44 sales—and they’ll tell you the exact tactics they used to generate these numbers.

How do the best gyms get people to show up for free consultations? Chris Cooper has the answer and our October leaderboard.