Yoga Studio Owners: “Money” Is Not a Bad Word

The owner of a yoga studio sits at a small desk and reviews financial statements on a laptop.

Shannon Brasovan, Two-Brain Yoga Business Mentor

In the world of spiritualism and wellness, it’s common to be afraid that we are “bad” if we make money while doing what we love.

Yoga studio owners, money is not bad. 

Let’s rewind and talk about some yoga philosophy. First of all, yoga is not based on a good-bad binary system. Many of us in the West operate on the Judeo-Christian model, in which everything falls into categories of good and bad. But that’s not the foundation of yoga philosophy. Like Arjuna in “The Bhagavad Gita,” we are presented paths and choices.

As a business owner in the modern world, you have a choice: make money or don’t make money. From there, the path forks again: What do you do with the money you make?

For a lot of studio owners, we have minimized what we make and maximized what we give—only to burn out and close down our practices. That serves no one. 

It’s time for you to make money. 

Money as a Tool

The majority of studio owners are people who want to help others. You likely opened your studio because you genuinely want to offer the miraculous gift of yoga to as many people as you can. But if you don’t have money, you can’t hire great teachers. You can’t put food on your table. You can’t afford a cleaner. So you’re stuck scrubbing toilets, processing payments and teaching all your clients while worrying about paying your bills.

So let’s do a little exercise. Imagine yourself one year from now. You’re making enough money to sustain yourself and your business. What does that look like? What happens in your ideal day? Do you feel free and able to show up fully? Are you working by yourself or do you have employees? Do you take days off? Vacations? How many people can you reach because you aren’t lacking funds to pay teachers, keep the lights on, etc.?

Now write down the amount of money you would need to create that future. How much do you need to make to start unfolding your dreams in your business and in your life? This number isn’t good, and it isn’t bad. It simply represents the path you need to get on.

I know that for you money is just another tool you can use to help more people, create jobs and live your best life.

Let us help you transform your business and increase your impact! Schedule a call with a mentor today


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.