Tempted to do a task in your gym yourself? We all are. Read Chris Cooper’s story first so you understand the risks of DIY.
Marketing may be sexy, but retention’s where the money’s at. Here’s how one Two-Brain retention leader keeps clients into the thousands of classes.
Entrepreneurs are always tempted to do it themselves. Chris Cooper explains exactly what to put on the DIY list at your gym.
Milestones to note along the path to entrepreneurial maturity.
Chris Cooper lists the best books of the year. You might be surprised who’s on the list—and who wrote books you can pass on.
How the CrossFit Affiliate Playbook could help you — and where it falls short.
Three ways to successfully buy another gym — and what to think about before you do.
What’s the average client worth to your business in total? You might think about each client differently when you know the answer.
Length of engagement is critical to the success of a gym. Here are tips from gym owners who keep clients for 3-5+ years.
