How to improve your business while saving time and money.
Chris Cooper presents the secrets of gym owners who booked between 36 and 106 free consultations in October.
How to increase revenue by killing free trials.
Tempted to offer prospective clients discounts and free months? Chris Cooper has a better way to get them to sign on the dotted line.
Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.
It’s not about raises, bonuses, or seniority.
Thinking of offering a paid-in-full discount? Read this first and avoid making errors that can destroy your business.
The books that actually made a difference in Coop’s business.
Trainers aren’t doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
