Trainers aren’t doctors or therapists, but they play a key role in improving health for their clients. Chris Cooper explains.
Coop’s top tip for keeping clients around during the holidays and out of the black hole of hedonism.
How going outside your scope of practice can cost you clients and damage your reputation in the health-care community.
The key to increasing the value of your services? It’s all about “with-ness.”
Here’s exactly when to hire a GM, what to pay and how to ensure your new manager runs your gym the way you want.
Your time falls on a spectrum of value. On the ends are “do it yourself” and “done for you.” In the middle is done with you: DWY.
Tempted to do a task in your gym yourself? We all are. Read Chris Cooper’s story first so you understand the risks of DIY.
Marketing may be sexy, but retention’s where the money’s at. Here’s how one Two-Brain retention leader keeps clients into the thousands of classes.
Entrepreneurs are always tempted to do it themselves. Chris Cooper explains exactly what to put on the DIY list at your gym.
