By the Numbers: Set Rate Leaderboard

A closeup of a woman's hands as she books a gym consultation on her laptop.

How do you know someone’s interested in your service?

They make time to talk with you about it.

We improve our marketing by breaking our funnel down into three measurable stages:

  • Set rate—how many leads make appointments to talk about your service.
  • Show rate—how many of those leads are serious enough to show up for appointments.
  • Close rate—how many of those appointments turn into new clients.


When we spot a weakness in one metric, we can take specific action to fix it. We have tons of tools to help Two-Brain gyms. And we can be surgical in our approach so gym owners don’t waste time—or, worse, throw away a working strategy in an attempt to improve their “marketing.”

And sometimes we can go all-in on one metric to see how far we can push it. For example, Two-Brain gyms will be running our 100-Lead Challenge starting Dec. 1!

Here are the best gyms in the world at booking appointments in October:

A leaderboard showing the top 10 Two-Brain gyms for set rate in October 2021—from 36 to 106 appointments.

Here’s how they did it:

“We just bought out another gym. We held our Founders’ Club event and we got a lot of word of mouth and high level of engagement from the current owner base to spread the word on social media. We got involved with the local chamber of commerce and (hosted) the Rotary after hours at our grand opening. We even had the local media press-release our grand opening.”

“We focused on (a) ‘get different’ style marketing instead of social media, which meant warmer leads and better show rates.”

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