
How to Invest Your Time
Calculate your “effective hourly rate.” The answer might be scary, but entrepreneurs need to know this number so they can build on it.

Calculate your “effective hourly rate.” The answer might be scary, but entrepreneurs need to know this number so they can build on it.

Stressed, worried or tired in the COVID Crisis? Go coach. Throw everything you have into the next client session.

Take the 28-Day Virtuosity Challenge and learn to increase the value of your coaching by expanding your focus.

You own a coaching business, not a gym. This 28-day challenge will help you learn about new ways to help clients.

How to build value in seven easy steps through the “Prescriptive Model.” Data shows it’s best for clients and business owners.

Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.

You can probably charge twice as much as you’re currently charging. Chris Cooper tells you exactly how to do it.

Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.

You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.