Author: Chris Cooper

Hands working on an engine at a garage

How to Invest Your Time

Calculate your “effective hourly rate.” The answer might be scary, but entrepreneurs need to know this number so they can build on it.

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A coach reviewing a fitness prescription with a client in a gym

How to Increase Your Value

Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.

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