
Daily Directive: Oct. 9
A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.

A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.

Good mentors aren’t chained to a particular idea or method. Instead, they evaluate data to find out what’s working “right now.”

If you’re unprepared for a second COVID shutdown, it will be your fault. Here’s exactly how to make it through the next wave of the crisis.

Chris Cooper is passionate about mentors and hates unproven gurus. Here’s how to tell the difference between the two.

It doesn’t matter which degrees you get. It doesn’t matter which seminars you attend. All that matters is the action you take.

A mentor helps you apply knowledge. Without application, all the knowledge and all the courses in the world won’t help you.

With a second COVID shutdown looming, Chris Cooper has a plan to help you stay focused and save your business.

A mentor’s job is really to get you to focus—to help you build a plan, stick to it and take action that improves your business.

The step-by-step guide to help gym owners survive the second wave of COVID and government-mandated shutdowns of fitness facilities.