Daily Directive: Oct. 12

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


When times get tough, I lean on my mentors more than ever.

With more of you headed into a COVID-19 second-stage lockdown (or just slowly emerging from the first!), we’ve been adding more resources to help.

Our “Second Shutdown Plan” is an updated step-by-step guide for gyms entering a second (or third!) shutdown—but it’s also an amazing playbook for gym owners who want to diversify their revenue and make themselves antifragile.

Read it here: “The Second Shutdown Plan for Gym Owners.”

Also, because training outside might no longer be an option, you can still offer in-home PT if your gym is closed. That would be my desperation option—not because it doesn’t work but because I personally didn’t enjoy doing it in 2001.

Read more here: “Coaching Without a Gym: Going Offsite.”


Daily Lesson


When the situation is the worst, you leverage the best to help!

How do we know what’s best? We track hundreds of gyms, find the best each month and poll them. Then we tell Two-Brain clients what they’re doing.

These aren’t the gyms that won the Games or the most popular “experts” on social media. They’re the gyms that are actually doing the best based on actual data.

Every month, I share some lessons from the top gyms in a couple of categories publicly. Two-Brain gym owners get to see all the categories, plus updated curriculum and leaderboards—and they can actually talk to these people in our private Facebook groups and webinars.

This month, I’m sharing the top lessons from gyms with the highest scores for average revenue per member per month (ARM) and length of engagement (LEG).

Read more here: “By the Numbers: Better Clients”


Daily Directive


If you’re not doing it, start tracking your average revenue per member and length of engagement. These two metrics will tell you a lot about the value you provide and who your best clients are.

Two-Brain Clients: log into the Two-Brain Dashboard to see new features coming this month!


Weekly Schedule for Two-Brain Clients


Sales Tactics With Jeff Burlingame: 11 a.m. today

Tinker Tuesday With Jeff Smith and Josh Price: 11 a.m. Tuesday

Digital Marketing With Colm O’Reilly: 11 a.m. Wednesday

Online Coaching With Josh Grenell: 11 a.m. Thursday

Nutrition Business With Lindsey VanSchoyck: 11 a.m. Friday

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