
By the Numbers: LEG
The key is finding 150 high-value clients and keeping them long term. Here are 4 steps to follow to improve length of engagement.

The key is finding 150 high-value clients and keeping them long term. Here are 4 steps to follow to improve length of engagement.

Take seven minutes to fill out our annual State of the Industry survey. Let’s flip the meter on 2020 and start planning for 2021!

If you aren’t using “motivational interviewing” with new clients, you’re missing out on revenue. Chris Cooper explains why.

The gyms with the highest average revenue per member do 6 things to make it happen. Chris Cooper explains exactly what they are.

Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.

One of the greatest myths in the CrossFit/microgym space: The more clients you get, the more profitable you’ll be. It’s not true.

A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.

Good mentors aren’t chained to a particular idea or method. Instead, they evaluate data to find out what’s working “right now.”

If you’re unprepared for a second COVID shutdown, it will be your fault. Here’s exactly how to make it through the next wave of the crisis.