Author: Chris Cooper

By the numbers: LEG - man stretching before a run

By the Numbers: LEG

The key is finding 150 high-value clients and keeping them long term. Here are 4 steps to follow to improve length of engagement.

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Let’s Hear From You

Take seven minutes to fill out our annual State of the Industry survey. Let’s flip the meter on 2020 and start planning for 2021!

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By the numbers - ARM (man stretching before a workout)

By the Numbers: ARM

The gyms with the highest average revenue per member do 6 things to make it happen. Chris Cooper explains exactly what they are.

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The best way to grow a movement

Why Our Advice Changes

Good mentors aren’t chained to a particular idea or method. Instead, they evaluate data to find out what’s working “right now.”

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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 8

If you’re unprepared for a second COVID shutdown, it will be your fault. Here’s exactly how to make it through the next wave of the crisis.

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