Daily Directive: Oct. 20

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


The entrepreneur’s biggest problem is overwhelm.

How can you figure out your marketing when you have a class to coach?

When can you worry about retention?

How can you practice your sales skills when you’re trying to figure out this loan repayment schedule?

Growing your business is like eating an elephant: You have to do it one bite at a time. This week, I’m telling you which bite to take next.


Daily Lesson


There are six areas of your business that you can improve:

Mission—your definition of purpose and how you share it with others.

Operations—how well you really deliver with excellence.

Retention—how long you keep clients around.

Sales—how much value you provide.

Marketing—how you build trust and authority.

Advertising—how your message reaches your audience.

Here are the top resources to improve each one: “Eating the Elephant: One Bite at a Time.”


Daily Directive


Ads probably aren’t your top priority right now.

What is? We want to hear from you so we can produce more materials to help.

Fill in our State of the Industry Survey—the largest sample ever done of the microgym industry: Click here.

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