Daily Directive: Oct. 7

A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Update


It doesn’t matter how many books you read.

It doesn’t matter which degrees you get.

It doesn’t matter which seminars you attend.

All that matters is the action you take.


Daily Lesson


Your job isn’t to teach knowledge.

Your job is to create action in your clients.

This is the difference between writing a diet book and actually coaching people.

A “whiteboard brief” isn’t enough. You must correct movement. You must tell people why a workout should matter to them. You must call them when they don’t show up. This is what coaches do for fitness and what mentors do for business.

Read more here: “Action Is Everything (Why We Don’t Sell Courses)”


Daily Directive


I’ve long said that the ideal clients for my gym were entrepreneurs.

Entrepreneurs have their priorities straight. Entrepreneurs have freedom of time, and many have freedom of finances. They can afford my gym, and they understand the value of focus. That’s why they have coaches!

In the last few months, many gym owners have asked me to help their clients who are also entrepreneurs. Usually, I just send them a copy of “Founder, Farmer, Tinker, Thief.”

But most want more. Currently, we work with a few dozen entrepreneurs who own:

  • Chiropractic clinics.
  • Construction businesses.
  • Spas.
  • Legal firms.
  • Non-“fitness” gyms (martial arts schools, gymnastics academies, etc.).


We’re opening five spots with a senior mentor to help these businesses.

If you have a client who owns a business like this, you can help by putting the entrepreneur on a call with our team. It’s free: Click here.

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