You own a coaching business, not a gym. This 28-day challenge will help you learn about new ways to help clients.
How to build value in seven easy steps through the “Prescriptive Model.” Data shows it’s best for clients and business owners.
Most gym owners only give clients one choice—group classes—and it’s the choice with the least value. Here’s how to increase the value of your service.
You can probably charge twice as much as you’re currently charging. Chris Cooper tells you exactly how to do it.
Chris Cooper’s step-by-step process for determining your rates and then creating value to justify those rates to clients.
You create money by creating value. Here’s how to make money in fitness by creating and selling value differently.
Every dollar you earn in fitness is a dollar you have to create yourself. Here’s how to generate money by creating value.
We need your opinion: Nominate the owner of your gym for the prestigious 2020 Two-Brain Clients’ Choice Award.
The true test of leadership will be how you reopen your gym after a covid-related shutdown. Here’s how to do it right.
