Two-Brain mentors

Learn from a gym owner who has already done it.

Every Two-Brain mentor built a profitable gym before they were allowed to mentor one. You are matched with the mentor who has experience getting gym owners with your method and model to their goals, so the advice comes from someone who has already solved your problem.

Chris Cooper

Founder

Chris Cooper

Founder, Two-Brain Business

He wrote the books the industry runs on and built the mentor practice behind them. Chris trains and certifies every mentor on this page, and his goal has not changed since 2016: help a million entrepreneurs get paid for the work they already do.

John Franklin

CEO

John Franklin

CEO, Two-Brain Business

He built five gyms in New York and New Jersey, pre-sold 220 memberships before one of them opened, and joined Two-Brain in 2017 to teach the group what he had to learn to survive. He spent seven years as Chris’s number two before taking over as CEO, and he still publishes what is working right now, every week, for free.

The industry's best

Every mentor clears the same three bars before they take a client.

$100K+

Earned from a single gym

We work to get every client to this income level, so we require it of the people teaching it.

24 weeks

Of mentor training

Six months of preparation in the art and the science of gym ownership before their first call.

1 in 5

Eligible applicants selected

Even among owners who qualify, mentors are hand-picked for their ability to make change stick.

The bench

Find the mentor who solved your problem

Filter by what you are working on. You do not have to pick, because we match you on your free call, but this is the bench you are drawing from.

Picture of Saara Snellman

Saara Snellman

CEO, CrossFit Kreis 9

Profitable on day one, 300 members in two years, and a waiting list that replaces churn with zero marketing spend.

CrossFitEuropeNutritionPersonal trainingRetention+1 more
Picture of Brian Bott

Brian Bott

Founder/CEO, Aspire Fitness

Two personal-training facilities pulling $1.3 million a year, and a specialist in semi-private training. If you sell PT, he has already built your business.

Multiple locationsPersonal trainingSemi-private
Picture of Brandi Forbes

Brandi Forbes

Owner/CEO, CrossFit Hermitage

A tornado leveled her gym in 2020. She rebuilt it and reached certified millionaire status three years later.

CrossFitNutritionPersonal trainingSalesStartup
Picture of Braeden Cordts

Braeden Cordts

CEO, Kôr Fitness and Performance

Bought a failed gym and grew monthly revenue 840%. Members now stay past 40 months.

CrossFitHYROXMultiple locationsPersonal trainingRetention+3 more
Picture of Kourtney Brownlow

Kourtney Brownlow

Owner, Franklin Strength and Wellness

Took a gym with $75 average revenue per member and drove it to $350.

Multiple locationsPersonal trainingPricing & ARMSalesSemi-private+1 more
Picture of Daniel Purington

Daniel Purington

Founder/CEO, Woodslawn Fitness

More than $500,000 a year out of 3,000 square feet, built in five years without paid ads.

CrossFitPersonal trainingPricing & ARMSemi-privateSmall market
Picture of Joleen Bingham

Joleen Bingham

Former Owner, 13 Stripes Fitness, Rebuild, Omni

Tinker Mentor for North America. She built and ran multiple gyms, and now takes owners from $100,000 net owner benefit to $1 million net worth.

Multiple locationsPersonal trainingSemi-privateStaff & leadershipWealth
Picture of Eric Conner

Eric Conner

CEO, CrossFit Reform

Grosses over $50,000 a month in one of the toughest markets in California, and became a millionaire doing it.

CrossFitHYROXPersonal trainingPricing & ARMSales
Picture of Cynthia Fotti

Cynthia Fotti

Owner, CrossFit Rush

Tripled sales and held average revenue per member above $250 for 12 straight months. Two-Brain’s nutrition expert.

CrossFitHYROXNutritionPersonal trainingPricing & ARM+1 more
Picture of Kenny Markwardt

Kenny Markwardt

CEO, Sandpoint Strength and Conditioning

More than doubled revenue in a town of 7,000 people. He now leads a team of full-time and part-time staff.

HYROXPersonal trainingSemi-privateSmall marketStaff & leadership+1 more
Picture of Tres Kennedy

Tres Kennedy

CEO, WOTOWN.FIT

He grew his gym from $7,000 to $25,000 a month in his first year with Two-Brain. It now grosses over $30,000 a month with minimal oversight.

CrossFitHYROXPersonal trainingRetentionSales
Picture of Candice Wagner

Candice Wagner

CEO, CrossFit Iron Horse

Became sole owner, rebranded, lifted average revenue 67% and quintupled her own pay.

CrossFitPersonal trainingPricing & ARMSemi-privateStartup
Picture of Stan Skolfield

Stan Skolfield

Co-owner, Skolfield Sports Performance

Doubled revenue and revenue per member, and specializes in sports performance gyms. Named 2025 Parisi Speed School Facility of the Year.

Personal trainingPricing & ARMSemi-privateSports performance
Picture of Corey Lewis

Corey Lewis

CEO, Xtra Mile Fitness

He has run his gym for 13 years and counting, expanded twice into 11,000 square feet, and keeps staff an average of eight years.

HYROXPersonal trainingStaff & leadership
Picture of Matt Michaud

Matt Michaud

CEO, EverProven Training & CrossFit

Grew monthly revenue from $18,000 to a $71,000 PR month, and turned coaching jobs into careers.

CrossFitHYROXNutritionPersonal trainingSales+1 more
Picture of Brian Foley

Brian Foley

CEO, Activate

Tripled revenue in three years. Seven full-time staff serving 250 high-value clients.

CrossFitHYROXMarketingMultiple locationsNutrition+5 more
Picture of Tim Caputo

Tim Caputo

Owner, One Life Fitness & Nutrition

Doubled gross revenue and grew personal training almost 1,200%. That stream alone averages $25,000 a month.

HYROXNutritionPersonal training
Picture of Rickard Björnekärr

Rickard Björnekärr

CEO, Escapist CrossFit

Built one of the most profitable microgyms in Germany, and gets owners to $100,000 net owner benefit.

CrossFitEuropePricing & ARM
Picture of Lauren Black

Lauren Black

CEO, Rocktown CrossFit

Doubled revenue per member and nearly tripled both total and personal-training revenue.

CrossFitPersonal trainingPricing & ARM
Picture of David Allen

David Allen

CEO, NBS Fitness and The Ninja Gym

Two gyms, 500-plus members, more than $1 million in revenue after 11 years in business.

Multiple locationsNutritionPersonal trainingStaff & leadership
Picture of Joanne Cogle

Joanne Cogle

CEO, CrossFit CSG

Doubled membership and revenue during the pandemic, while running several other businesses.

CrossFitHYROXPersonal trainingSalesSemi-private+1 more
Picture of Tim Rainer

Tim Rainer

CEO, Fit One Five

Tripled revenue in two years and is now a leaderboard regular for revenue per member and owner pay. A specialist in small group personal training.

HYROXNutritionPersonal trainingPricing & ARMSales+1 more
Picture of Ryan McStockard

Ryan McStockard

CEO, Fit2Live Gym

Hit $100,000 net owner benefit in 18 months and reached Tinker six months later.

CrossFitNutritionPersonal trainingRetentionSales
Picture of Chris Guerrero

Chris Guerrero

Owner, Westchester Fit

Fourteen years in the industry, a profitable New York gym, and millionaire status in June 2022.

CrossFitPersonal trainingPricing & ARMStartup
Picture of Gary Walsh

Gary Walsh

Owner, Waterford Warriors, Studio One

Bootstrapped a storeroom into a 10,000-square-foot facility voted his city’s best gym more than once.

EuropeMultiple locationsPersonal trainingSemi-privateStartup
Picture of Lisa Palmer

Lisa Palmer

Owner/CEO, Gas Station Fitness and Nutrition

Tinker mentor for Europe. She takes owners from $100,000 net owner benefit to $1 million net worth.

EuropeHYROXPersonal trainingStaff & leadership
Picture of Scott Romijn

Scott Romijn

Owner/CEO, CrossFit Plainfield

More than 30 years in business. He builds tailored plans that produce measurable results fast.

CrossFitPersonal trainingStaff & leadershipStartup
Picture of Brian Strump

Brian Strump

Owner, Live Active Charlotte

Paying it forward is the whole point for him: helping owners build the life they opened the gym for.

CrossFitMultiple locationsPersonal trainingRetentionStaff & leadership
Picture of Jay Rhodes

Jay Rhodes

Owner, CrossFit Outlaw North

Maximum revenue and profit out of a small space, and how to run a gym alongside your spouse.

CrossFitSmall marketStaff & leadership
Picture of Colm O’Reilly

Colm O’Reilly

Owner, CrossFit Ireland

Runs one of Ireland’s longest-standing affiliates and has retired from every role but the one he loves: coaching.

CrossFitEuropeHYROXMarketingPersonal training
Picture of Ryan McFadyen

Ryan McFadyen

Owner, Ohio Strength

Gym owner, MBA, real-estate agent, investor. His mission is to get other business owners to their Perfect Day as fast as possible.

CrossFitHYROXPersonal trainingStartup
Picture of Greg Strauch

Greg Strauch

Former Owner, CrossFit Unknown Element

Sold a 175-member gym running 10 programs. Now he builds that kind of depth into other gyms.

CrossFitPersonal trainingRetentionSalesSemi-private
Picture of Ashley Haun

Ashley Haun

Former Owner, NIKA Athletics

Sold her gym after 10 years of ownership and now mentors full time. Her specialties are hiring, training and retaining staff, narrowing your market focus, and learning to live a fulfilling life.

Personal trainingSemi-privateStaff & leadership
Picture of Anastasia Bennett

Anastasia Bennett

Owner, Lifehack Coaching

Former gym owner who built an online coaching business and now lives her Perfect Day. She is all about taking action and delivering results, and she will help you do the same.

AsiaNutritionStartup

How matching works

You get a mentor built for you

Your onboarding mentor gets you moving, then hands you off to the mentor who fits your gym.

1

We match on method first

First on the methods you run, then on your model and your goals. The match is made on those three things, not on who has an open slot.

2

You get the closest fit

You get the closest fit, prioritized by who can get you to your goals the quickest.

3

You can switch

If the fit is wrong, say so and we move you. The relationship is important, so it has to be right.

Meet your match.

The free call is with a real gym owner, not a salesperson on commission. Bring your numbers. You will leave with steps you can use that day, and a straight answer on whether mentorship is a fit.