Certified Two-Brain mentor

Jay Rhodes

Mentor since 2018

Owner, CrossFit Outlaw North

Stoney Creek, Ontario

“Fitness has always been my passion. I discovered its power early through athletics, but, like many gym owners, I struggled to turn that passion into a thriving business.”

Jay Rhodes

5x

Revenue within three years of starting with Two-Brain

4 years

Operating with heart but no clear direction, before 2016

2018

Joined the Two-Brain mentoring team

Works on

CrossFitSmall marketStaff & leadership

Certifications

The story

Even with kinesiology and education degrees, I found myself supply-teaching high school while running what I thought was a great gym. We were working hard but couldn’t “crack the code.” For four years, we operated with heart but no clear direction. Eventually, I began to question if running a gym was even sustainable long term. But deep down, I knew one thing: I didn’t want to do anything else.

In 2016, I made a decision that changed everything. I realized, “We don’t know what we don’t know.” That meant asking for help, a hard step for me, and being open to change and bold action.

What followed was nothing short of transformative. Within three years of starting with Two-Brain, we grew our gym to 5X its revenue. In the years that followed, we’ve built an amazing team and stepped out of the daily grind. My wife Lacey and I went from wearing all the hats to focusing on what we do best, helping others.

“If you’re ready to stop spinning your wheels, take control and build a gym that gives back to you as much as you give to it, let’s work together. The life you want is possible.”

Since joining the Two-Brain Business mentoring team in 2018, I’ve had the privilege of helping dozens of gym owners break through their own glass ceilings and create businesses they’re proud of.

My mentoring style combines strategic vision with practical coaching. I’ll guide you to see the bigger picture for your business while empowering you to take the right actions today. Together, we’ll identify the roadblocks holding you back, tackle them head on and put systems in place for sustainable growth.

I work “upstream,” helping you anticipate challenges before they arise and creating a roadmap that aligns your business with your personal goals. Whether it’s building a stronger team, improving your gym’s profitability or finally finding the balance you crave, I’ll be in your corner.

You are matched, not assigned.

On your free call we look at your model, your market and your numbers, then pair you with the mentor who has already solved the problem in front of you. If the fit is wrong, say so and we move you.

Start making real progress.

Join the Two-Brain mentoring program and work the next 52 weeks with a mentor who has run the business you are running.