Certified Two-Brain mentor

Brian Foley

Multi-business owner

CEO, Activate

Kerry, Ireland

With the help of a mentor, Brian Foley has accomplished great things at his gym in Kerry, Ireland.

Brian Foley

3x

Revenue in just three years

250

High-value members earned and retained

7

Full-time staff members employed

Works on

CrossFitHYROXMarketingMultiple locationsNutritionPersonal trainingPricing & ARMSemi-privateSports performanceStaff & leadership

Certifications

The story

He has the largest over-55 training program in Ireland, and his business has been voted one of the top gyms in the region.

But that’s not all. He runs the sports-performance business AthleteID and a nutrition business with a sizeable presence in the corporate market, and he operates the Summit Games, one of the largest functional fitness competitions in Ireland. As of December 2023, he was in the process of opening a second location, with a third also in the works.

Brian joined Two-Brain a year into gym ownership to supercharge an already-solid business. “Things were going well, but I knew I needed guidance and accountability from experts in the field. I jumped on a call with Coop way back in 2017 and knew immediately Chris’s values and knowledge were the right fit for what we wanted to achieve,” he said.

“I want to help gym owners run profitable gyms that make an impact in their community, improving more lives through health and fitness whilst creating viable careers for anyone who works in their gym.”

As a mentor, Brian wants to help mission-focused gym owners enjoy more free time and earn financial independence by working on the business, not always in it. He specializes in helping entrepreneurs improve leadership skills, achieve work-life balance, systemize a business, analyze key metrics and build an A+ team.

Brian is highly educated and has a host of credentials: He has a pair of bachelor’s degrees, in business and French and in strength and conditioning, and master’s degrees in biomechanics and strength and conditioning.

He lives in the southwest of Ireland with his wife and co-owner Roisin, and he’s got two sons and a dog.

You are matched, not assigned.

On your free call we look at your model, your market and your numbers, then pair you with the mentor who has already solved the problem in front of you. If the fit is wrong, say so and we move you.

Start making real progress.

Join the Two-Brain mentoring program and work the next 52 weeks with a mentor who has run the business you are running.