
The Not-So-Secret Key to Increased Gym Revenue
You might be missing out on an obvious way to help your clients more and generate a lot of income for your gym business.

You might be missing out on an obvious way to help your clients more and generate a lot of income for your gym business.

Gym owners with average revenue per member from $427 to $797 a month offer tips to help you improve your numbers.

Chris Cooper reveals our December leaderboard for average revenue per member per month—the No. 1 gym hit $798!

What if every single business owner in a 6-mile radius knew all about you and your fitness business? Here’s how to make it happen.

Most fitness gift guides are awful. Here’s how to help people find good products and establish yourself as a helpful local expert.

World-class gym owners reveal how they earned enough revenue to crack our Top 10 leaderboard in September 2023.

Don’t use discounts to close sales. Instead, offer a bonus that has value but doesn’t cost your gym thousands of dollars.

Gym owners are often asked to cut their rates. Here’s exactly what to say when the next person asks you for 10 percent off—or more.

Tempted to slash prices this fall? It’s a trap! Chris Cooper lays out your plan to create value when everyone else is offering discounts.